Lead OU Tech Partner, North America
$192.21k - $264.28kGSK
Welcome to Haleon. Were a purpose-driven world-class consumer company putting everyday health in the hands of just three years since our launch weve grown evolved and are now entering an exciting new chapter one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands including Sensodyne Panadol Advil Voltaren Theraflu Otrivin and Centrum lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now its time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose to deliver better everyday health with humanity at the heart of everything we do. It unites us inspires us and challenges us to be better every day driven by our agile performance-focused culture.About the role
The Lead Operating Unit Tech Partner North America is accountable for the regional Marketing Technology (MarTech) portfolio and ecosystem. Partnering with the Chief Marketing Officer and Category Heads the role owns the end-to-end agenda across strategy investment architecture delivery adoption ROI and value realization. This leader will be a key contributor to our growth agenda. We are looking for someone with a passion for consumer insights marketing and technology.
Reporting to the Head of Digital and Technology North America the role will independently partner with Marketing Category Data & AI Commercial and global product teams to shape priorities make trade-offs and represent Digital & Technology in senior forums. It will translate business strategy into an integrated MarTech roadmap spanning platforms data content media and measurement to enable personalized experiences eCommerce activation compliant first-party data effective investment generative AI search optimization (GEO) and connected consumer shopper retailer and healthcare professional touchpoints.
This requires a strategic commercially minded and creative technology leader with expertise in MarTech consumer data analytics and digital activation. Working through influence in a matrix setup the role will balance alignment to Haleons global strategy platforms and synergies with maximizing North America value. A test-and-learn mindset will turn emerging AI and digital capabilities into practical solutions and measurable results.
Role Responsibilities
End-to-end MarTech portfolio strategy architecture & delivery
- Partner with the CMO Category Heads and their teams to own the North America MarTech strategy and portfolio linking digital data AI and content investments to brand growth consumer engagement eCommerce and marketing effectiveness.
- Balance Haleons global Digital & Technology strategy platforms standards and synergies with North America growth priorities and market opportunities; ensure our decision-making is consumer-centric
- Maintain a prioritized roadmap and target architecture across experience platforms personalization CRM consent first-party data automation content media technology GEO analytics and measurement.
- Lead priority initiatives from strategy and business case through architecture launch adoption operating model and benefits realization partnering across business product data agency legal privacy and cyber security teams.
- Advance first-party data audience activation and marketing measurement capabilities including segmentation marketing mix modelling incrementality testing and performance insight.
- Define portfolio KPIs and partner with Data & Analytics to improve data quality governance and delivery against business outcomes.
Data governance risk and compliance
- Ensure MarTech solutions are secure privacy-conscious compliant and aligned to Haleon standards working with Legal Privacy Cyber Security Data Governance and Procurement.
- Embed responsible consumer data consent and AI practices across North America marketing activities.
- Operationalize global governance locally through appropriate controls documentation vendor oversight risk mitigation and consistent data and measurement standards.
Adoption operations and value realization
- Drive capability adoption through focused change training and enablement plans with Marketing Category agency and Digital & Technology teams.
- Track delivery operational performance adoption user satisfaction and business value against agreed KPIs.
- Work with global product and support teams to resolve service stability integration and data quality issues affecting North America.
Basic Qualifications
- Bachelors degree.
- 10 years of experience in digital technology marketing technology or commercial technology roles including experience partnering with senior marketing leaders.
- Strong understanding of modern MarTech ecosystems including CRM customer data platforms consent automation media technology analytics and reporting.
- Experience delivering consumer experience personalization first-party data audience activation GEO and marketing measurement capabilities with an ability to translate business objectives into technology roadmaps.
- Strong commercial acumen including the ability to develop business cases prioritize demand assess ROI and track benefits from marketing technology investments.
Preferred Qualifications:
- Advanced Degree.
- Marketing IT Consumer Science majors.
- Creative thinker with curiosity for emerging AI and a bias for practical innovation.
- Experience in CPG/FMCG consumer health retail or another consumer-focused environment or equivalent top-tier consulting experience.
- Working knowledge of privacy consent cyber security vendor governance and responsible AI in consumer MarTech.
Location: This role is hybrid-based in Berkeley Heights NJ with 3 in-office days required.
The salary range for this role is: $192206 - $264284 plus an 18% bonus.Benefits
Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan tuition reimbursement and time off programs including 6 months paid parental leave. On day one you are eligible for benefits including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.
Job Posting End Date
Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture where different backgrounds and views are valued and respected all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. Its important to us that Haleon is a place where all our employees feel they truly belong.
During the application process we may ask you to share some personal information which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development refinement and execution of our inclusion and belonging programmes that are open to all Haleon employees. The personal information you provide will be kept confidential used only for legitimate business purposes and will never be used in making any employment decisions including hiring decisions.Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license Haleon may be required to capture and report expenses Haleon incurs on your behalf in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleons compliance to all federal and state US Transparency requirements.
Accommodation Requests
If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process please contact us by sending an email to Please include the following in your email:
Use subject line: Haleon Careers: Job Accommodation Request Your Name and contact information Requisition ID and Job Title you are interested in Location of Requisition (city/state or province/country) Description of specific accommodation you are requesting Please note: Resumes CVs or other requests outside of accommodation support submitted to this email box will not be accepted.Note to candidates
The Haleon recruitment team will contact you using a Haleon email account (@). If you are not sure whether the email you received is from Haleon please get in touch.
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