Senior Product Analyst - Deposits - Small Business

Deposit Product Senior Analyst

The CSBB Deposits team has management and P&L responsibility for a significant portfolio that generates a large share of revenue for the Truist enterprise, including net interest income and fee revenue. The team develops and drives deposit and debit product strategy, design, development, launch, execution, and ongoing management to meet financial and client objectives. The team works closely multiple business partners including Corporate Treasury, CSBB Strategy, Marketing, Sales Channels, Service Channels, Operations, and Technology, to support high-level execution. The team also works closely with Legal, Risk, and Compliance partners to ensure that all aspects of the business meet appropriate standards. The Deposit Product Senior Analyst is responsible for working collaboratively to develop solutions for deposit or debit products that increase revenue, increase efficiency, reduce risk and/or create strategic advantage for Truist. The role initiates analytical exploration and validation and provides recommendations for product improvements. Additionally, this role is responsible for leading project-related strategic initiatives and critical daily activities. This role will interface broadly with the organization, so teamwork and organizational skills are critical.

Essential Duties and Responsibilities Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

1. Monitor deposit performance trends across sales production, balance growth, client acquisition, client retention, net interest income, fee revenue and overall revenue. Take initiative to identify improvement opportunities.
2. Apply subject-matter expertise, industry knowledge, and technical understanding to projects related to deposits & debit products
3. Recommend new products and product enhancements by analyzing business and client needs, documenting requirements, measuring performance, and interpreting results to drive profitable growth, operational soundness, or regulatory compliance. Lead product development initiatives and other projects.
4. Assist in the design and execution of marketing, promotional and sales campaigns to drive client acquisition, deepening and retention for deposits and debit products.
5. Work with Channel Leaders, Complaints partners, and Enablement teams to research and resolve client issues and create product and process documents to assist in teammate training.
6. Build and maintain strong working relationships with key partners (Marketing, Legal, Risk, Compliance, Distribution, Servicing, Operations, Analytics, Technology, etc.). Partner with senior business leaders to work as a part of cross-functional teams to drive successful strategic outcomes.
7. Partner with analytics teams to identify and conduct analysis around client behavior and needs.
8. Perform research into competitor products and industry trends.

Qualifications Required Qualifications The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor's degree in a business-related major with a strong academic record, or equivalent education and related training
• 4+ years of work experience within Banking or Financial Services
• Strong partnership-building and collaboration skills with proven ability to drive projects to completion.
• Strong analytical and creative problem solving skills - ability to generate actionable insight and recommendations based on analytics.
• Demonstrated success working within cross-functional teams without formal authority
• Excellent written and verbal communication skills. Ability to clearly convey insights and conclusions to peers and managers.
• Ability to successfully handle multiple priorities based on senior management direction
• Ability to work independently and as a member of a team, and ability to take initiative and adapt to new responsibilities.
• Demonstrated ability to follow risk management guidelines and procedures and to identify and escalate risks.
• Ability to interact with third party vendors on ongoing monitoring and partnership activities.
• Demonstrated proficiency in basic computer applications, such as Microsoft Office software products.
• Ability to travel, occasionally overnight

Preferred Qualifications

• 3+ years combined experience in consumer banking, small business banking, debit, or payments
• Previous experience working with partners in marketing, finance, acquisitions, product development and analytics.
• Understanding and experience on client interaction and client management. Experience working in a branch or client contact center.
• Experience in the Product Management lifecycle including idea generation, developing, implementing and managing products and services
• Experience working with data analytics partners.
• Project Management experience

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist's generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist's defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.

Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.

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