Marketing Specialist
Yami
Job Description
Market Analysis-
Benefits & Compensation:
•401(k) matching
•Health insurance
•Vision insurance
•Paid time off (PTO): vacation, sick, and holidays
•Coffee and Snack
•On-site gym and game rooms
•Employee Discount
•52707-90000
Market Analysis-
- Analyze demographic data on a local, regional, and national level;
- Analyze buying and shopping patterns of current and potential consumers for specific types of products sold on the company's website;
- Analyze marketing data and separate them into parts to identify underlying principles, reasons or facts;
- Analyze online marketing strategies and compare them with those of the company's competitors;
- Analyze current industry trends and marketing methods (including search engine optimization, content marketing, social media marketing and email marketing);
- Analyze sales performance of discounted products;
- Evaluate marketing analysis plans;
- Evaluate methods of collecting data relating to customer demographics, preferences, shopping habits, etc.;
- Work with Market Research Analysts to evaluate effectiveness of marketing, advertising, and other strategies;
- Evaluate methods of measuring customer satisfaction (In-App Surveys, Post-Service Surveys and Email Surveys);
- Design website marketing campaigns, especially Western and Eastern holiday marketing campaigns with different themes and leading products;
- Design social media marketing campaigns (Platforms including Facebook, Instagram, Twitter, ChineseinLA, and social networking apps like WeChat and Line);
- Design tradeshow marketing campaigns (also including local events and fairs for Asian communities);
- Design and manage day-to-day email marketing campaigns, periodic newsletters and other event materials used in various marketing campaigns;
- Coordinate and manage marketing campaigns from design, create to completion of all marketing production related efforts;
- Ensure that all marketing materials adhere to brand guidelines, expectations, and budgets;
- Collaborate with Market Research Analysts to develop and execute marketing campaigns;
- Evaluate and target local competition and recommend strategies to drive customer acquisition and retention;
- Negotiate and collaborate with vendors and/or partners executing strategic campaigns;
- Collaborate with other departments to oversee advertising tasks;
- Collaborate with Marketing Team to prepare reports on data analysis;
- Prepare reports on new product marketing strategies and/or campaign plans;
- Prepare different reports of findings and present results to management
- Support the marketing department in general operations
- Other major(s) and/or fields(s) of study required: marketing, market research, e-commerce, business analytics, communication, telecommunication, or related
- Analytical Skills;
- Critical-Thinking Skills;
- Software/Programs: Microsoft Suite, Salesforce, Google Ads, Google Analytics, Qualtrics, Iterable
Benefits & Compensation:
•401(k) matching
•Health insurance
•Vision insurance
•Paid time off (PTO): vacation, sick, and holidays
•Coffee and Snack
•On-site gym and game rooms
•Employee Discount
•52707-90000
Vacancy posted 4 days ago
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