Lippincott - Senior Consultant, Marketing Customer Strategy

Company:
Lippincott

Description:

As a Marketing Customer Strategy (MCS) team member, you will blend strategic, analytical, and creative thinking to drive customer-centric growth for your clients. You will consult across industries, throughout the world, and on a range of topics (e.g., brand & marketing strategy, growth strategy, value proposition, innovation, and customer experience).


As a Senior Consultant, MCS, you will be a member of highly integrated case teams. Your responsibilities will include understanding client situations; conducting qualitative and quantitative research; analyzing findings to find revelatory insight about customer motivations, perceptions, and behaviors; and working with your case team to synthesize recommendations. You will contribute substantially to case delivery in terms of thinking and project management.


With a specialization in customer insight and marketing strategy, you are experienced in:

• Strategic problem solving to create meaningful and enduring impact for our clients

• Designing and executing rigorous quantitative methodologies, whether through primary research, analysis of internal customer data or model building

• Deploying creative approaches to uncover customer needs and preferences

This is an opportunity to join a talented and passionate group in developing and building some of the world's leading brands. The team-oriented environment allows for exposure to Senior Partners across the business and the opportunity to be involved in key decision-making.


In your day-to-day, you will:


Be Analytical and Strategic

• Gathering, organizing and summarizing information on client business strategy, industry and competitive dynamics, best practice analyses, communications audits and customer insights to identify key implications

• Conducting in-depth interviews with client management and key stakeholders

• Supporting case team planning and analysis of quantitative and qualitative customer / prospect research, from discrete choice analysis to focus groups
• Quickly picking up skills and knowledge in new areas, leveraging client, firm and external resources

Communicate and Collaborate

• Collaborating with other consultants and designers to explore alternatives and develop thinking (e.g., brainstorming sessions)

• Contributing to the development and storyline of client presentations

• Effectively communicating with, and presenting to, both internal case teams and external client teams

W ho you are:


Knowledgeable

• 3+ years excelling in a field such as strategy consulting, corporate strategy, brand strategy, brand management, innovation or strategic planning

• Outstanding communications, writing and interpersonal skills

• Analysis and synthesis of complex datasets through tools like SPSS, Excel and SQL

• An analytical and rigorous approach to finding solutions and a flexibility in applying them

Passionate and Driven

• A willingness to push your thinking, attack issues from multiple angles and stretch yourself to provide outstanding brand ideas to clients

• An appetite for learning and wrestling with challenging topics across a diverse range of clients/ industries

• A passion for problem solving, creative expression and improving the way companies relate to customers

• Openness to travel, seeing things in new ways, and exploring new ideas

About Lippincott
Lippincott is a global brand, marketing and experience consultancy committed to helping companies address their most complex brand challenges. Identifying fresh opportunities and realizing brand possibilities is our specialty. Since 1943, Lippincott has produced lasting, transformative impact for clients across a range of sectors. As part of the Oliver Wyman group, Lippincott brings high-caliber industry and operational insights into our work, blending a management consultancy's strategic rigor with a proven legacy of design and creativity.


Who We Are, Together...
We promote a culture of collaboration and performance through our three core values:


We demand better, reach higher, and expect more of ourselves and our colleagues. We demonstrate gratitude, offer support, and embrace optimism every day.


We celebrate debate, discussion, disagreement, and feedback, with an open mind to new ways of thinking and doing.


We act with passion, intention, and goodwill while building on and elevating everyone's contributions and sharing in our collective success.


In our pursuit to produce meaningful change, we want our people to feel heard, respected and valued through our words and actions - goals we can only achieve with a sustained commitment to inclusion and belonging. We seek the best and brightest ideas from a variety of backgrounds and experiences because we know that's what it takes to continuously push the boundaries, solve our clients' most complex challenges, and foster an inspiring culture of rigorous creativity. We celebrate and leverage our differences and our commonalities so everyone feels safe, supported and encouraged to be wide open, to say "yes, and!" and to demand better of ourselves and one another. We aspire to be positive role models for inclusion at an individual level, corporate level, and societal level.


The applicable base pay for this role ranges from $105,000- $130,000 The base pay offered will be determined on factors such as experience, skills, training, location, certifications, and education. Decisions will be determined on a case-by-case basis. In addition to the base salary, this position will be eligible for performance-based incentives.

We are excited to offer a competitive total rewards package which includes health benefits, 401K savings as well as employee assistance programs.

Oliver Wyman, a business of Marsh McLennan (NYSE: MMC), is a management consulting firm combining deep industry knowledge with specialized expertise to help clients optimize their business, improve operations and accelerate performance. Marsh McLennan is a global leader in risk, strategy and people, advising clients in 130 countries across four businesses: Marsh, Guy Carpenter, Mercer and Oliver Wyman. With annual revenue of $24 billion and more than 90,000 colleagues, Marsh McLennan helps build the confidence to thrive through the power of perspective. For more information, visit oliverwyman.com, or follow on LinkedIn and X.

Marsh is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, veteran status (including protected veterans), or any other characteristic protected by applicable law. If you have a need that requires accommodation, please let us know by contacting View email address on click.appcast.io.

Marsh is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one "anchor day" per week on which their full team will be together in person.