Marketing Manager

About the Role Are you a highly motivated, results-driven marketing strategist with a knack for digital advertising, audience acquisition, and data-driven storytelling? Do you thrive in dynamic, fast-paced environments where your creativity, analytical mindset, and strategic execution drive measurable growth and engagement? We’re looking for a sharp, results-oriented Marketing Manager to lead the execution of our paid advertising, promotional campaigns, email marketing, and audience acquisition strategies. Reporting directly to the Chief Operating Officer (COO), you will play a crucial role in driving museum attendance, memberships, event ticket sales, educational programs, retail sales, and fundraising initiatives with a "let's get it done" attitude. Primary Responsibilities Paid Media Strategy & Execution: Develop and execute integrated paid advertising campaigns to drive general museum attendance, membership acquisition/renewals, signature events, educational programs, and retail/eCommerce sales. Paid Media Strategy & Execution: Manage advertising across Meta (Facebook & Instagram), Google Ads (Search, Display, Performance Max, YouTube), TikTok, Reddit, Programmatic Display, OOH, Radio, and Digital Out-of-Home opportunities. Paid Media Strategy & Execution: Lead end-to-end media planning, audience targeting, budget management, campaign optimization, creative testing, conversion tracking, ROAS analysis, and monthly performance reporting. Email Marketing & Customer Lifecycle: Own the museum’s email marketing program from strategy through execution across all customer journeys. Email Marketing & Customer Lifecycle: Build and manage campaigns for audience segmentation, automated customer journeys, membership lifecycle, exhibition launches, event promotions, donation appeals, newsletters, and promotional messaging. Email Marketing & Customer Lifecycle: Drive continuous performance improvements through A/B testing, deliverability monitoring, and campaign performance reporting using CRM and ESP platforms (such as Mailchimp, HubSpot, or Salesforce Marketing Cloud). Promotional Calendar & Campaign Coordination: Lead the promotional calendar across all museum departments and key initiatives. Promotional Calendar & Campaign Coordination: Coordinate cross-functional campaigns supporting major exhibitions, new collection announcements, signature fundraising events, family programming, corporate events, educational initiatives, retail launches, seasonal campaigns, and sponsor activations. Analytics, Performance & Executive Reporting: Measure, analyze, and optimize campaign performance against core KPIs, including CPA, ROAS, website conversions, ticket sales, membership growth, email engagement, Customer Lifetime Value (LTV), CAC, and revenue attribution. Analytics, Performance & Executive Reporting: Develop executive reporting dashboards and deliver actionable insights and strategic recommendations to leadership for continuous optimization. Qualifications Required Education: Bachelor’s degree in Marketing, Communications, Business, or a related field. Experience: 5+ years of digital marketing experience, including 3+ years managing paid advertising budgets. Budget Management: Proven experience managing annual advertising budgets exceeding $250,000. Technical Mastery: Strong knowledge of Meta Ads Manager, Google Analytics 4 (GA4), Google Tag Manager, conversion tracking setups, and email marketing platforms. Core Skills: Excellent project management abilities, strong copywriting and communication skills, and a demonstrated ability to manage multiple complex campaigns simultaneously. Certifications: Google Ads certification preferred. Preferred / Bonus Qualifications Experience with Shopify, Salesforce CRM, membership marketing, ticketing systems, event marketing, and marketing automation. Working knowledge of Adobe Creative Suite. Key Competencies The ideal candidate is: Results-driven & Analytical: Obsessed with data, ROAS, conversion rates, and measurable campaign performance. Creative & Collaborative: A strategic thinker and storyteller who works seamlessly across departments. Detail-oriented & Organized: Able to balance multiple project timelines and fast-moving campaign launches without missing a beat. Adaptable & Passionate: Thrives in a fast-paced environment with a genuine enthusiasm for automobiles, design, technology, and cultural experiences. Success Metrics Growth in museum attendance, event ticket sales, and membership acquisition/renewals. Paid advertising ROAS, cost per acquisition (CPA), and website conversion rates. Email open/click-through rates and total revenue generated through digital campaigns. Growth in the qualified customer database and delivering campaigns on time and within budget. #J-18808-Ljbffr