Community Manager

Role Description

As a Community Manager, you’ll lead the strategy behind growing and scaling one of our most dynamic digital spaces, our official Discord server. You’ll operate at the intersection of community management and growth marketing, building the pathways that connect players from our core products into an engaged, thriving community.

Your work will define how players discover and interact with our community, collaborating across teams to unlock new opportunities for growth while creating experiences that keep members coming back.

What you’ll do

• Own and execute the end-to-end acquisition strategy, driving player growth from core platforms into the Discord community through high-impact funnels.
• Design and optimize onboarding experiences that create a seamless, intuitive, and engaging journey from first click to first interaction.
• Build strong relationships with key internal sports owners, marketing teams, and product managers to secure high-visibility placements and prioritize exclusive Discord offers.
• Develop and launch creative campaigns that give players compelling reasons to join, participate, and stay engaged within the community.
• Analyze funnel performance, conversion metrics, and retention data to continuously refine and improve growth strategies.
• Build scalable systems and processes that support a rapidly growing member base and evolving community needs.
• Provide strategic direction and mentorship to Specialists and Associates, ensuring alignment between daily execution and long-term growth goals.

Qualifications

• At least 5 years of experience in community management, growth marketing, digital acquisition, or a related field, with experience operating at a Manager level.
• Proven success building and optimizing acquisition funnels and onboarding flows, ideally moving users from a core product into a community platform.
• Deep expertise in Discord, including onboarding features, role management, and tracking tools to measure user behavior and attribution.
• Strong collaboration and stakeholder management skills, with a track record of influencing cross-functional partners to secure resources and visibility.
• A balance of creativity and analytical thinking, with the ability to develop engaging campaigns and evaluate their performance through data.
• Experience working with data to inform decisions, measure success, and drive continuous improvement.
• A strong understanding of the sports and gaming landscape, with the ability to create messaging and experiences that resonate with sports fans.

Benefits

• The US base salary range for this full-time position is 102,400.00 USD - 128,000.00 USD, plus bonus, equity, and benefits as applicable.
• Our ranges are determined by role, level, and location.
• Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
• Your recruiter can share more about the specific pay range and how that was determined during the hiring process.

Company Description

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.