Reagent Buyer & Planner

Full-time The Senior Manager, Demand Generation is responsible for building and scaling Replit’s enterprise demand generation function. The role owns B2B campaign strategy, ABM playbook development, funnel architecture, and pipeline accountability across the enterprise segment. Reporting to the Head of Enterprise Marketing, this role is the architect of Replit’s enterprise campaign programs, defining who we target, what we say, and how we engage them across the buyer journey. Responsibilities Own enterprise pipeline generation through campaign strategy, audience development, and creative programs Partner with business leadership and finance to forecast pipeline targets, track performance, and present results in monthly and quarterly business reviews Build lead scoring frameworks, funnel definitions, and pipeline attribution models in partnership with RevOps Design and launch account-based marketing strategies targeting high-value enterprise accounts: account selection, engagement sequencing, and multi-touch campaign design Create repeatable campaign playbooks across ABM, content syndication, webinar programs, and integrated field marketing Partner with the AI-driven paid media optimization team to ensure B2B campaigns are measured, tested, and refined based on performance data Collaborate with Content, Product Marketing, and Design to develop and iterate on high-performing assets across all stages of the buyer journey, from awareness through closed-won Establish a rigorous testing culture across messaging, creative formats, CTAs, and landing pages to improve conversion and pipeline quality Work with Sales and SDR teams to define ideal customer profiles, develop outbound sequences, and optimize lead handoff Convert Replit’s large base of individual users into qualified B2B opportunities by identifying expansion signals and building programs that drive enterprise adoption Partner with Product and Analytics on product-qualified lead scoring and routing Requirements 10+ years of demand generation experience, with 5+ years in B2B SaaS focused on enterprise customers Proven track record building and scaling demand generation programs with demonstrated pipeline contribution and ROI Deep expertise in ABM strategies: account selection, multi-channel orchestration, engagement measurement, and campaign creative direction Hands‑on experience with marketing technology (Marketo, HubSpot, Salesforce, 6sense, Demandbase) as a strategic user and stakeholder Extensive experience establishing lead management frameworks: lead scoring, MQL/SQL definitions, and funnel optimization in partnership with Sales and RevOps Strong analytical capabilities and obsessive focus on testing, ability to connect data from disparate sources, design experiments, interpret results quickly, and continuously improve performance Proven ability to build cross-functional relationships across Sales, Product, RevOps, and Marketing teams Track record converting PLG users into enterprise opportunities is a plus Experience with sales engagement platforms (Outreach, Salesloft), intent data platforms, event marketing, or high-growth tech companies is a plus This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday. Full-Time Employee Benefits Include: Competitive Salary & Equity 401(k) Program with a 4% match (US Only) Health, Dental, Vision and Life Insurance Short Term and Long Term Disability Paid Parental, Medical, Caregiver Leave Flexible Time Off (FTO) + Holidays Commuter Benefits (In-Office Only) Monthly Wellness Stipend In Office Set-Up Reimbursement (In-Office Only) Quarterly Team Gatherings In Office Amenities (In-Office Only) To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds. #J-18808-Ljbffr Nautilus Biotechnology