Complex Director of Sales and Marketing
StepStone Hospitality | Sheraton & Le Meridien Hotel Charlotte
Company Description StepStone Hospitality is a hotel management company focused on delivering strong performance and exceptional guest experiences across its portfolio of properties. At the Sheraton and Le Meridien Hotel Charlotte, the company emphasizes collaborative leadership, service excellence, and a commitment to the local community. Team members are encouraged to contribute innovative ideas that drive revenue growth and enhance the guest journey. The organization values professional development and offers opportunities to grow within a dynamic, results-oriented environment.
Le Méridien Charlotte and Sheraton Charlotte Hotel are seeking a dynamic, forward-thinking Complex Director of Sales & Marketing to lead our sales and catering team representing two of the city's premier hospitality destinations.
Connected under one expansive footprint, these distinctive Marriott-branded hotels offer an impressive 605 guest rooms and 65,000 square feet of beautifully renovated meeting and event space, creating endless possibilities for conventions, corporate gatherings, unforgettable social celebrations, and exceptional guest experiences.
The ideal candidate is a relationship builder, a market innovator, a strategic thinker, and a passionate hospitality professional who knows how to translate a remarkable property into an undeniable competitive advantage.
- Comprehensive knowledge of market position, OCC, ADR, banquet and food and beverage revenues, overall GOP, pricing and rate structures, sales strategies, yield management, booking trends, and future hotel planning.
- Fully knowledgeable of competitive markets outside the area.
- Fully knowledgeable of the capabilities and limitations of the hotel and departments that may impact sales strategies.
- Implement sales policies and procedures as developed in the annual Business Plan.
- Make personal sales calls.
- Maintain clear marketing strategy; working with Hotel team and various departments, Agency, collaborations on social media, and content photography and marketing shoots.
- Develop and maintain relationships with the local Chamber of Commerce and Convention and Visitors Bureau.
- Achieve and exceed individual and team annual goals as established by the annual Business Plan.
- Demonstrate a comprehensive understanding of group sales strategies and their impact on overall hotel revenue. Consistently drive measurable sales results through effective business development, revenue optimization, and strategic account management. Regularly evaluate, assess, and refine sales initiatives to maximize group bookings, achieve revenue goals, and enhance overall hotel profitability.
- Achieve budgeted revenues and expenses and maximize profitability related to the sales department.
- Weekly, monthly, and annual reporting responsibilities in addition to collaborating and developing the annual hotel budget. Experience with Marriott Sales System and Reporting, Demand and Agency360, and ProfitSword preferred.
- Proven ability providing professional communications and presentations to Management, Asset Management, and Ownership.
- Maintain and correct procedures for credit control, financial transactions, and security of financial assets.
- Manage and develop sales team including training, counseling, evaluating, and rewarding behaviors.
- Respond and resolve guest requests, complaints, or questions in a courteous and timely manner.
- Participate in the Executive committee including sharing and communicating knowledge and by attending weekly or monthly meetings.
- 5+ years’ experience as a Senior Sales Manager or 3+ years as a Director of Sales at a full-service property.
- Experience with Marriott Sales System and Reporting, Demand and Agency360, and ProfitSword preferred.
- Bachelor’s degree in Hospitality Management or related field preferred.
- Strong organizational, financial, communication, and leadership skills.
- A proven, results-driven sales background in the hotel industry, ideally with group, catering, and event experience
- Demonstrated leadership and team-building skills
- Strong negotiation, presentation, and account management skills
- Excellent written and verbal communication
- Strong analytical, organizational, and problem-solving skills, with sound judgment under deadline pressure
- Ability to manage multiple projects and adapt to changing priorities
- Ability to work independently and collaborate with leaders across all departments
EOE - All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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