Sr. Director, Integrated & Seasonal Marketing
$212.9k - $375.2kPetco Health and Wellness
Sr. Director, Integrated & Seasonal Marketing
Leads cross-functional marketing teams to develop and execute end-to-end brand and marketing strategies that drive business results. Supervises employees engaged in marketing activities.
Principle Duties and Responsibilities:
Using customer data and insights, business performance, and competitive intelligence, lead a team to create the strategy to drive growth and differentiated positioning for the Petco master brand.
Leads the company's multifaceted enterprise marketing planning process, including: crafting and owning the marketing strategy, integrated marketing plans, and budgets for multi-business initiatives. Additionally, lead annual marketing planning working closely with key stakeholders such as Merchandising, Finance, Ecommerce.
Leads the orchestration of highly complex enterprise-wide integrated marketing campaigns and activations in addition to membership campaigns in partnership with cross-functional business and marketing leaders. Accountable for the integrated brief through to the tactical execution and results across all marketing channels.
Provides supervision to assigned staff: includes activities such as hiring, counseling, guiding, training and delivery of disciplinary processes as required.
Minimum Qualifications:
Bachelor's degree and at least 12 years of experience as a B2C marketing leader, ideally in an integrated marketing role. A minimum of five years should have served in a supervisory capacity with proven experience leading cross functional teams to a successful outcome.
Note: Current responsibilities are impacted by company and team priorities that may have evolved from what is displayed in the Workday job profile. The description provides general job duties and requirements, but the partner's manager may assign additional responsibilities or tasks depending on business needs.
Salary Range: $212,900.00 - $375,200.00
Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.
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