Growth Marking Director

Monarch Landscape Companies is a leading network of landscape brands operating across the U.S. We proudly serve clients nationwide, delivering reliable, high-quality landscape services at scale.

At Monarch Landscape Companies, your achievements determine your rewards, your abilities define your success, and your professionalism leads to autonomy!

Job Title

Growth Marketing Director

Job Summary

We are seeking a highly strategic and execution-oriented Growth Marketing Director to lead and evolve our marketing function in support of a rapidly growing, sales-driven commercial landscape organization. This role will be responsible for building and leading a regionally driven marketing model that directly contributes to revenue growth, pipeline development, and brand positioning across both our self‑perform and national accounts businesses. The leader will also play a critical role in M&A integration, employer branding, and workforce strategy, ensuring marketing contributes directly to both revenue generation and labor stability. The ideal candidate will bring a strong balance of strategic leadership and hands‑on execution, with a proven ability to align marketing with sales and operations in a performance‑driven environment. This leader will establish the frameworks, tools, and accountability needed to empower regional teams while maintaining brand consistency and measurable business impact.

Minimum Qualifications

Experience

• 10+ years of experience in B2B marketing, preferably within:
• Commercial landscaping
• Facilities services
• Construction or property services

Specialized Skills

• Proven track record of driving measurable revenue impact
• Experience leading distributed or regional marketing teams
• Experience operating in or building a decentralized / hybrid marketing model
• Strong understanding of sales-driven organizations and field operations
• Expertise in digital marketing, SEO, content strategy, and brand development
• Experience working with CRM systems (preferably Salesforce) and pipeline reporting
• Exceptional communication and executive presence
• Operates with a high level of ownership and accountability
• Aligns closely with Sales and Operations to drive real business outcomes
• Brings a builder mindset—comfortable creating structure where it does not exist
• Balances strategic thinking with executional urgency
• Drives clarity, simplicity, and consistency across teams
• Leads with a data-driven and performance-oriented approach

Other Requirements

• Valid driver’s license

Key Responsibilities

Marketing Strategy & Organizational Leadership

• Define and lead the company’s marketing strategy, aligned with overall revenue growth objectives
• Transition and optimize the organization toward a regionally driven marketing model
• Establish clear roles, responsibilities, and operating cadence between corporate and regional marketing teams
• Serve as a key partner to Sales, Operations, and Executive Leadership

Regional Marketing Leadership & Enablement

• Lead, coach, and hold accountable team of Regional Marketing Managers
• Provide structure, tools, and best practices to drive local market effectiveness
• Ensure consistent execution while allowing flexibility for regional market dynamics
• Drive adoption of standardized processes for lead tracking, campaign execution, and reporting
• Own marketing’s contribution to qualified pipeline and revenue growth
• Partner with Sales and Operations teams to:
• Identify and prioritize target accounts and expansion opportunities
• Increase win rates and deal velocity
• Build and scale programs that drive:
• New customer acquisition
• Cross-sell within existing accounts
• Local and regional lead generation

Brand Management & Market Positioning

• Establish and maintain a strong, differentiated brand across all markets
• Ensure brand consistency while enabling localized messaging where appropriate
• Lead employer branding strategy to support recruiting and retention efforts
• Develop campaigns to attract frontline talent
• Oversee brand standards across all touchpoints (digital, proposals, field presence)
• Own performance and optimization of company websites and digital ecosystem
• Lead SEO strategy to drive organic traffic and inbound opportunities
• Implement data-driven improvements to conversion rates and user engagement
• Ensure alignment between digital presence and regional marketing initiatives
• Develop and execute a scalable social media strategy to increase:
• Brand awareness
• Engagement
• Followership across platforms
• Oversee creation of high-impact content, including:
• Project highlights
• Thought leadership
• Video and visual storytelling

Communications (Internal & External)

• Lead development of internal and external communication strategies
• Align executive messaging across sales, operations, and leadership teams
• Oversee newsletters, announcements, and key stakeholder communications

PR, Awards & Industry Positioning

• Drive strategy for awards submissions and industry recognition
• Identify and pursue PR opportunities that enhance brand credibility
• Position the company as a leader in the commercial landscape and facilities services space

Marketing Operations, Tools & Reporting

• Standardize and implement marketing processes, tools, and reporting frameworks
• Establish clear visibility into:
• Campaign ROI
• Partner with Sales Operations to ensure alignment with CRM (Salesforce) and pipeline tracking
• Lead Marketing integration for acquired companies
• Ensure brand alignment and customer continuity post-acquisition
• Support retention and growth of acquired revenue
• Success Metrics / KPIs
• Marketing-sourced and influenced pipeline (% of total pipeline)
• Revenue contribution from marketing-driven initiatives
• Regional lead generation performance (volume, quality, conversion rates)
• Win rate improvement on targeted opportunities
• Website traffic growth, SEO rankings, and conversion rates
• Social media growth and engagement metrics
• Brand awareness and employer brand strength (qualitative + quantitative)
• Adoption and effectiveness of regional marketing programs

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Constantly required to talk, hear, see, sit, stand and walk.
• Must be able to see at close vision, distant vision, peripherally, have depth perception and have the ability to adjust focus.
• Frequent use of hands to manipulate, handle or feel objects, tools or controls.
• Occasionally required to lift and/or move up to 25 pounds.

Work Conditions

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this job.

• Constantly required to use computer-based systems.
• Frequently sits for long periods of time in an office environment.

Total Rewards

At Monarch, we strive to deliver a Total Rewards package that will attract, engage, and retain top talent. Elements of our Total Rewards package include competitive base pay and variable compensation opportunities.

Monarch also provides eligible employees with an array of additional benefits, including:

• Medical, Dental, and Vision Plans
• Retirement Savings & Employee Equity Program
• Flexible Time Off, 6 paid Holidays, Bereavement, and Jury Duty
• Education Assistance & Career Advancement
• Company Vehicle
• On-Demand Pay through DailyPay
• Referral Bonus Programs
• Gym Membership and Mobile Carrier Discounts

The specific programs and options available to any given employee may vary depending on eligibility factors such as position, tenure, geographic location, and the applicability of collective bargaining agreements.

Monarch Landscape Companies is an EEO and E-Verify participating employer.

Monarch Landscape Companies is an On Demand Daily Pay employer.