Associate Vice President, Integrated Brand Marketing

Associate Vice President, Integrated Brand Marketing

About the Company

One of the most recognized consumer and business services brands in the United States

Industry
Telecommunications

Type
Public Company

About the Role

The Company is seeking an AVP, Integrated Brand Marketing to play a pivotal role in unifying and shaping the brand's marketing strategy. The successful candidate will be responsible for translating enterprise brand strategy, audience insight, cultural trends, and competitive realities into a cohesive brand marketing strategy. This includes the development of master brand marketing briefs, platforms, and programs that ensure consistency and salience across all marketing touchpoints. The role also involves owning the brand marketing planning cycle, capitalizing on cultural moments to enhance brand relevance, and building measurement frameworks to track brand health and campaign effectiveness. The AVP will lead a team of brand marketers, set clear expectations, and work closely with senior leadership to demonstrate how brand marketing drives demand and long-term customer affinity. Applicants for the AVP, Integrated Brand Marketing position at the company should have a proven track record of shifting perceptions and building salience for a national brand, with at least 15 years of experience in progressive marketing leadership. The role requires hands-on experience in building and executing integrated campaigns, a strong command of brand health metrics, and a history of managing large marketing budgets. The ideal candidate will have experience in subscription or recurring-revenue businesses and be adept at marketing to diverse consumer and business audiences. The position demands a leader with the ability to influence senior management, a history of building high-performing teams, and a focus on driving brand marketing that contributes to business growth.

Functions

• Marketing