Associate Director, Paid Social

Agency:
Hearts & Science

Job Function:
Media

Job Subfunction:
Performance Media

Job Description:
Overview
Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.


Who we're looking for:
We are seeking a Social Media Associate Director with experience in campaign management, is a vocal and engaged leader on their client and functional teams and have shown the ability to carry out strategy through structuring and planning. Associate Directors are direct managers of the Social Supervisors and oversee the holistic team members on their account, taking responsibility, along with the account Supervisors for guiding their growth.


Social Associate Directors own the Social function on their book of clients and assist in leading the function for their region. This includes developing overall paid media strategy, helping to grow the client's business through additional Social channels and ensuring team execution meets and exceeds client expectations.


We want an individual that is accountable for all aspects of the plan and has the ability to flag and escalate concerns appropriately to upper management.
We value our culture above anything else, and that culture is built on the spirit of our people. We're looking for tireless optimists, happy warriors and fearless collaborators who bring that extra dose of contagious energy.


The Opportunity:


If you're reading this, we want to talk to you about joining our team as an Associate Director. Your responsibilities will include:


Team Leadership
Determine how to use Social resources most efficiently
Effectively manage and lead all Social team members on particular client team(s)
Identify training and development needs of client team and broader functional team
Build training materials and determine how to effectively implement with the client team and broader functional team; receive consistent feedback on needs from teams
Develop processes, methodologies, best practices and frameworks for client team and broader functional team; work with team members to ensure they are being used
Consulting with individual client teams as needed to ensure best practices are being used and to brainstorm new approaches to achieving client goals
Lead hiring process for Social team members on their client team
Oversight for on-boarding new clients within their office location
Ensure integration with other functional teams
Grow Business
Determine how to increase and expand paid media services for their clients for any objective depending on client KPI
Help identify and test new channels and products, highlighting results and sharing across organization and externally
Ensure Social strategy aligns with client's overall business goals and merchandise impact
Help business development team develop and present pitches, including providing oversight and guidance to junior team members assisting with the process
Broader agency responsibilities, related to one or more of the following:
Practice Development
Product & Service Development
Partner Relations

Practice Development:

Training
Owns Social portion of new hire training and onboarding, including:Coordination with HR
Ensure all materials are up-to-date and all trainings have presenters
Coaches and evaluates presenters to make sure they are effective
Determines new trainings that need to be developed and trainings that should be updated, conducts surveys and focus groups to maximize effectiveness
Develops and provides feedback for onboarding process
Develops and ensures certification exams are effective
Leads roll-out and adoption plan for new processes, strategies, etc. developed across client teams

Innovation
Identifies and develops new processes, strategies, frameworks, etc.Meets with client teams regularly to identify new management approaches, processes, optimization techniques, etc. to determine if appropriate to leverage across all client teams
Helps pilot new approaches with client teams to refine and ensure viability
Meets with Content and Analytics functional leads to identify opportunities for integration, processes to leverage, etc.

Alpha/Beta testsKeeps track of alphas and betas being tested across client teams, encourages sharing
Ensures learnings and insights are captured and shared across client teams
Provides oversight to client teams on testing approach, analyzing results, and merchandising internally and externally

POVsLeads development of POVs related to new products and enhancements related to existing PHD Social products and services

Product & Service Development:

New External Channels/Products
Identifies and evaluates new channels and products
Recommends clients to test new channels and products
Maintains central repository of information on channels/products, testing completed, results, recommendations for client types, etc.
Internal Products & Services
Helps with product marketing for existing Social services
Project manages development and testing of products and services
Identifies new products/services being delivered by client teams and determines potential to provide at agency level

Partner Relations:

Technology
Main point of contact for technology partners - competitive and campaign management
Identify and evaluate new technology providers in the space
Develop proposals for new providers recommended for the agency
Maintain repository of information about technology partners
Update technology RFIs/comparisons on periodic basis
Point of escalation for technology related issues
Responsible to ensure all client teams are informed about new providers or updates to existing technologies
Subject matter expert for client team questions, new business, sister agencies, etc.
Social Networks
Main point of contact for social networks
Oversee Insertion Order creation and process
Point of escalation for engine related issues
Manage logins, ensure compliance
Responsible to ensure all client teams are informed of new products and engine enhancements
Coordinate presentations from providers for Social team or broader agency
Coordinate QBR from key engine partners
Coordinate with training lead on related certifications

Our expectations of you:
Deep understanding of social performance campaigns and activation
Refine Social Supervisor's + social team's insights and actions (implications) that demonstrate a thorough understanding of the client's goals
Ability to develop cross channel performance strategies across all objectives including brand awareness, consideration and conversion
Having a passion for advertising and establishing yourself as a thought leader within the officeStaying up to date on industry trends and partner updates
Proactively bringing new opportunities to the team

Proactively bring new ideas for the account for broader business impact
Ensure proper communication between various agency capabilities and performance team
Day-to-day lead on client communications

What you'll need to succeed:
Bachelor's degree or relevant post-secondary education, training, or equivalent experience
5+ years business experience including hands on keyboard building and/or managing accounts in the paid social marketing and/or interactive advertising space.
Be a proactive self-starter
Possess general knowledge of direct and brand marketing principles and strategies
Have a deep understanding of the interactive marketing landscape
Have polished presentation, communication, and analytical skills
Have strong organizational skills, being able to manage multiple projects at once
Have online media sales and/or interactive ad agency experience
Know the difference between features and benefits and how to sell and deliver value!

The outcomes we will celebrate:
Strong client relationships, admiring teammates, more effective plans, strong agency partnerships.


Who you'll partner with:
You'll work hand in hand with the social members on your team, partnering with the strategy/planning teams.
Beyond your immediate team, you'll also work closely with the rest of the Digital Activation team, including Search and Programmatic Video/Display, as well as the wider media and marketing sciences teams to drive your client's business forward.


What you can expect:
The chance to grow the agency and yourself.
Freedom to collaborate with over 4,000 colleagues in 80+ offices worldwide.
The ability to be brave, try new things and help continue to grow our digital offering.
A place that cares about your personal passions just as much as your work. $70,000 - $125,000


Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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