Vice President, Digital Marketing - Focus Features

Vice President, Digital Marketing - Focus Features

Focus Features ( acquires and produces specialty films for the global market, and holds a library of iconic movies from fearless filmmakers. Our mission: to make a lasting impact on global audiences by creating the home for artists to share distinctive stories that inspire human connection.

Focus Features is part of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

Focus Features is seeking a VP, Digital Marketing to lead the strategy and execution of digital campaigns across our theatrical slate. This individual will bring deep expertise across the digital ecosystem, including the development of creative strategy and asset development, social management, platform innovation, emerging technologies, influencer partnerships, and digital media.

The role requires a proven track record of driving innovative, high-impact campaigns that break through, drive awareness, and deliver earned media. The VP, Digital Marketing will be a strategic thinker who can solve complex challenges, identify new opportunities, and continuously evolve the studio's digital marketing approach.

This position will manage and develop a high-performing team, effectively balancing delegation and hands-on leadership while fostering collaboration, accountability, and best-in-class execution. They will be skilled at navigating diverse perspectives and motivating teams to deliver outstanding work.

In addition, this individual will serve as a key partner to filmmakers, talent, and senior studio leadership, with the ability to communicate clearly and confidently at all levels. Strong presentation skills and executive presence are essential. A passion for film and a deep understanding of storytelling is critical to success in this role.

Responsibilities:

• Own the end-to-end digital marketing strategy for Focus Features' theatrical slate, from long-lead positioning while in production through post-release, ensuring each campaign is creatively distinctive and results driven.
• Serve as the lead digital strategist, shaping platform strategy, creative approach, and campaign architecture in partnership with marketing leads, publicity, research, creative, and media teams.
• Act as a key digital liaison to filmmakers, talent, and external partners, helping shape authentic and collaborative digital storytelling.
• Oversee all campaign digital tactics, activations, asset development, talent first content, influencer events, websites, banners and strategic partnerships.
• Lead, mentor, and inspire a high-performing digital marketing team, setting clear expectations, fostering creative excellence, and building a collaborative, accountable culture.
• Champion innovation and experimentation across platforms, formats, and technologies.
• Strong familiarity with the RFP process, and the selection of and management of agency partners to execute our campaigns.
• Work closely with international and home entertainment counterparts to coordinate digital strategy for each release.
• Create innovative, first-to-market programs with platforms that maximize ROI and earned media potential.

Qualifications

Basic Requirements:

• 10+ years of experience in a marketing position working specifically with TV and Theatrical motion pictures (in-house or agency).
• Extensive experience in managing teams both in-house and vendors.

Desired Characteristics:

• Strong written and communication skills.
• Demonstrated leadership skills with experience effectively leading and managing a team.
• Must be able to cultivate strong internal and external relationships.
• Ability to work in a fast, dynamic environment, and with competing priorities.
• Experience working directly with filmmakers and creative vendors.
• Proven broad knowledge of media landscape and competitive set.
• Passion for film and a deep understanding of storytelling.
• Bachelor's degree or equivalent relevant experience.

Additional Requirements:

Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $190,000 - $260,000 (bonus and long-term incentive eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to View email address on click.appcast.io.

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