Ecommerce Specialist

Ecommerce Specialist

The ecommerce specialist is responsible for operationalizing the Digital Sales Playbook across priority software products and digital buying journeys. This role translates GTM intent into ecommerce execution by improving product page flow, offers, merchandising, trial/demo-to-purchase paths, and digital conversion performance. The role works across Product Marketing, Digital Experience, Global Sales & Customer Success, Xcelerator Ecosystem and Marketplace, Content Strategy, Digital Engagement Center, and Data & Analytics teams to ensure digital experiences follow shared standards and support digital revenue growth.

Core responsibilities include:

• Playing a key role in evolving our digital sales strategy by applying the Digital Sales Playbook to improve customer journeys and unlock self-serve revenue opportunities
• Translating GTM priorities into ecommerce execution across software product pages, offers, merchandising, promotions, and conversion paths
• Driving adoption of approved webpage templates, components, and product page guidelines to improve consistency and scalability across digital experiences
• Supporting and optimizing digital listings for software products to ensure accurate product data, strong content quality, and alignment with templates, standards, and internal guidelines
• Partnering with Product Marketing, Digital Experience, Global Sales & Customer Success, Xcelerator Ecosystem and Marketplace, Content Strategy, Digital Engagement Center, and Data & Analytics teams to ensure digital store experiences are integrated into campaign and program execution
• Supporting execution of the full digital path to purchase, including demos, trials, nurture paths, buyer guides, review sites, and add-to-cart/checkout readiness
• Tracking funnel performance, identifying drop-offs, and supporting optimization through testing, reporting, and continuous improvement
• Establishing and following governance standards for ecommerce execution, including product page requirements, offer structures, promotion rules, and global vs. regional execution guardrails
• Documenting repeatable standards, playbooks, and test-and-learn outcomes to improve predictability, speed, and quality across products and regions

Operate with agility and a revenue-focused GTM approach, adapting quickly to business priorities while staying focused on conversion, pipeline contribution, and digital revenue impact.

Qualifications include:

• Bachelor's degree in marketing, data analytics, technology, business, CX, or related field preferred
• 7+ years in ecommerce, digital sales, or growth marketing
• Experience optimizing digital funnels and customer buying journeys
• Strong analytical skills to turn data into actionable insights driving revenue growth

Working conditions/physical requirements include:

• Normal office environment or working remotely
• Minimal travel required, less than 15%

Why us?

Working at Siemens Software means flexibility - choosing between working at home and the office at other times is the norm here. We offer great benefits and rewards, as you'd expect from a world leader in industrial software.

A collection of over 377,000 minds building the future, one day at a time in over 200 countries. We're dedicated to equality, and we welcome applications that reflect the diversity of the communities we work in. All employment decisions at Siemens are based on qualifications, merit, and business need. Bring your curiosity and creativity and help us shape tomorrow!

Siemens Software. Transform the Everyday