Paid Search Consultant

Paid Media Strategist

Omniscient Digital is an AI-first B2B organic growth agency working with B2B brands from startups to large household enterprises like SAP, TikTok, and Adobe. We specialize in SEO, Generative Engine Optimization (GEO), digital PR, and content strategy.

We are building a paid media practice from the ground up. This is a foundational hire: you will be the first dedicated paid media strategist at Omniscient, responsible for proving the service line and establishing processes.

You own paid search strategy, execution, and performance for an initial book 3 to 5 B2B clients. Google Ads is the main channel with Microsoft Ads/Bing in the mix.

You work alongside our organic strategists to build integrated growth programs where paid search and organic reinforce each other. You'll sit at the intersection of paid search, SEO, GEO, and content, using paid search to capture commercial intent at the moment it converts, and using everything we already know about our clients' organic and AI-search behavior to inform sharper paid strategy than agencies without that context can build.

Responsibilities

Operational Infrastructure

• Set up Omniscient Digital's Google Ads MCC and Microsoft Ads agency account and define access policy
• Define and implement client onboarding and offboarding procedures
• Work with our Financial Controller to establish billing and invoicing flow
• Implement QA, escalation, and risk procedures

Tech Stack

• Google Ads direct vs. SA360
• Tooling for budget management, reporting, and QA
• Conversion tracking and attribution stack

Campaign Strategy and Execution

• End-to-end paid search strategy on Google Ads (Search, Performance Max, YouTube, Display) and Microsoft Ads/Bing for B2B clients
• Build, launch, and optimize full-funnel paid search programs tied to pipeline and revenue goals, not just leads and CPL
• Manage client budgets ranging from $10K to $100K+ per month
• Accountability for both efficiency metrics (ROAS, CPL, CAC) and pipeline-stage metrics (cost per opportunity, SQL conversion rate, pipeline velocity)
• Structured testing programs across keywords, creatives, audiences, bidding strategies, and campaign structures

Integration with Organic Growth

• Lead paid search strategy that uses our SEO, GEO, and content data as a competitive edge, keyword and SERP intelligence the organic team already builds becomes the sharpest input to your paid search account
• Capture commercial-intent and bottom-funnel demand
• Identify paid search opportunities informed by SEO and AI visibility research
• Identify cross-sell opportunities within existing organic-only accounts and support business development with paid search audits and proposals

Reporting, Analysis, and Client Communication

• Own weekly and monthly performance reporting with a clear narrative connecting paid search spend to pipeline impact
• Present results and strategic recommendations to clients and internal stakeholders with business-level context, not just platform metrics
• Build multi-touch attribution frameworks that tie paid search activity to pipeline and ARR, working with client marketing and sales teams
• Leverage AI tools and automation to streamline campaign management, reporting, and optimization workflows

Practice Building (0-to-1)

• Define and document the Omniscient paid media playbook: processes, SOPs, templates, QA checklists, and onboarding flows
• Establish pricing and packaging recommendations for paid media services based on early engagement learnings
• Prove unit economics within the first 90 days to build the case for scaling the team
• Contribute to hiring and onboarding the next 1-2 paid media team members as the practice grows

Hiring & Onboarding

The consultant leads recruiting for Omniscient's first paid search hire:

• Source candidates through consultant's network and standard channels
• Lead first-round interviews and technical screens
• Design and grade a take-home or live audit exercise
• Make a hire recommendation
• Lead the first 30 days of onboarding (account walkthrough, system handoff, shadowing)

Requirements

Must-Have

• 4-6+ years of hands-on paid media experience, with at least 2 years in a B2B SaaS or B2B lead gen context
• 2+ years in an agency setting, working directly with clients and managing multiple client accounts simultaneously
• Experience building a paid search function from scratch at an agency
• Deep proficiency in Google Ads (Search, Performance Max, YouTube, Display) and Microsoft Ads/Bing
• Proven experience managing $10K to $100K+ monthly paid search budgets with direct accountability for performance
• Strong command of campaign architecture, bid strategies, audience targeting, conversion tracking, and attribution
• Experience with full-funnel B2B marketing: demand gen, lead gen, ABM, and pipeline acceleration via paid search
• Daily use of AI tools (ChatGPT, Claude, Gemini) for campaign optimization, ad copy generation, workflow automation, etc.
• Self-directed operator who thrives with autonomy and minimal hand-holding

Key Performance Indicators

Your success will be measured against clear outcomes, not activity metrics:

• Client ROAS and CPL/CAC targets met or exceeded across your book of business
• Client retention rate above 90% for paid search engagements
• Documented, repeatable paid search playbook delivered within 90 days
• Positive service line economics demonstrated by end of 2026
• 2+ case studies with quantified results within the first 6 months

We know the confidence gap and imposter syndrome can sometimes hold us back from applying for a job. But there's no such thing as a "perfect" candidate. Omniscient Digital is a place where everyone can grow. However you identify and whatever background you bring, please apply if the idea of this role excites you.

Omniscient Digital is an equal opportunity employer. We ensure equal opportunity, and all candidates are considered without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, marital status, ancestry, physical or mental disability, veteran status, or any other legally protected characteristics.

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