Director, Events Marketing

Overview

Cadent ignites seamless connections between brands, publishers & consumers. Our predictive AI orchestrates outcomes on any platform customers are on, across any media they consume & at any stage of the journey. To learn more, please visit Cadent.com.

Cadent is looking for a strategic, creative and highly execution-oriented Director of Events to lead our events strategy and bring the Cadent brand to life across the advertising and technology ecosystem.

This role will own the strategy, planning and execution of Cadent’s event portfolio, including major industry conferences and sponsorships, proprietary client experiences, executive thought-leadership programs, customer events, dinners, roadshows and other high-impact experiences.

We’re looking for someone who understands that great events are more than flawless execution — they are a strategic marketing channel that can shape market perception, deepen client relationships and drive measurable business impact.

The ideal candidate combinesstrong knowledge of the programmatic advertising and adtech ecosystem with strategic thinking, commercial instincts and hands-on execution. This highly visible role will partner closely with Marketing, Sales, Product Marketing and Cadent’s executive leadership team.

Responsibilities

Lead Event Strategy & Programming

• Develop and own Cadent’s annual event strategy and calendar, aligning investments with company priorities, target audiences and revenue objectives.

• Partner with Sales and Marketing leadership to determine where Cadent should show up, speak, sponsor, host or create proprietary experiences.

• Build a thoughtful portfolio across major industry moments, customer experiences, executive programs, regional activations and other high-value engagements.

• Partner with Product Marketing, Content and Communications to develop event themes, agendas, thought leadership and executive programming.

• Identify creative opportunities to showcase Cadent’s technology, expertise, customers and executives across the industry.

Drive Business Impact

• Establish clear objectives and KPIs for major events, including target-account engagement, meetings, opportunities, pipeline influence and customer engagement.

• Partner with Marketing Operations and Sales to ensure event activity and follow-up are captured appropriately in Salesforce.

• Develop post-event reporting that communicates performance, ROI, insights and recommendations.

• Use performance data to continually optimize Cadent’s event portfolio and investment strategy.

Own Execution, Budget & Partners

• Lead events from concept through onsite execution and post-event analysis.

• Oversee event production, including venues, sponsorships, registration, AV, F&B, branding, transportation, speaker logistics and run-of-show.

• Manage the annual events budget, forecasting and reconciliation, and negotiate with venues, vendors, agencies and production partners.

• Evaluate sponsorship and event opportunities based on audience quality, strategic relevance, brand impact and commercial return.

• Serve as the primary onsite lead for major events, anticipating challenges and ensuring a seamless attendee and executive experience.

• Own the strategy and sourcing of client gifts, event giveaways and company swag, including vendor management, inventory and fulfillment.

Partner Across Cadent

• Serve as the central event partner across Marketing, Sales, Product Marketing, Communications and executive leadership.

• Build strong relationships with Sales teams to understand customer, pipeline and market priorities.

• Develop integrated pre-event, onsite and post-event activation plans with Marketing and Sales.

• Partner with executives on speaking opportunities, thought leadership and strategic customer engagement.

• Create clear event briefs, timelines and ownership models to drive accountability and execution.

Qualifications

• 8+ years of event marketing experience, ideally within adtech, programmatic advertising, digital media, marketing technology or B2B technology.

• Strong knowledge of the programmatic advertising ecosystem, including brands, agencies, DSPs, SSPs, publishers, data, measurement and CTV.

• Proven experience developing and executing industry events, customer experiences, executive programs and experiential activations.

• Ability to connect event strategy to broader company positioning, account engagement, pipeline and revenue objectives.

• Experience establishing KPIs and demonstrating measurable ROI from event marketing investments.

• Significant budget management, vendor negotiation and event production experience.

• Exceptional project-management skills with the ability to manage multiple programs, stakeholders and deadlines.

• Strong communication and executive presence, with experience working directly with senior leaders, customers and industry partners.

• Strategic, creative, collaborative and comfortable operating in a fast-moving, hands-on environment.

• Willingness to travel regularly and be onsite for Cadent events.

Eligibility:

• Must be legally authorized to work in the United States without employer sponsorship now or in the future.

Health & Wellbeing

• Inclusive health, dental, and vision plans built to support diverse lifestyles
• Enhanced support for reproductive health, family planning, and new parents
• Employer contribution to HSA
• Voluntary Benefits: Pet Insurance, LegalEase Legal Assistance, Critical Illness, Hospital Indemnity, and Accident coverages
• Generous and inclusive paid parental leave
• Mental health support and Employee Assistance Program (EAP)
• Free access to the Calm App
• Monthly Wellness reimbursement
• Special discounts through LifeMart and Plum Benefits
• Flexible Time Off (FTO) policy and company breaks
• 11 observed Federal holidays
• Summer Fridays between Memorial Day and Labor Day

Inclusion & Belonging

• Employee Resource Groups that foster connection and community
• DEI programming and initiatives
• Company-sponsored events to bring employees together
• Offices across the U.S., including Manhattan, Philadelphia, and San Jose

Financial & Security

• 401(k) participation with discretionary employer match
• Life, Short-term, and Long-term Disability coverage
• Cell phone and WiFi stipend
• Pre-tax commuter benefits
• Access to certified financial coaches and planning tools

Values

• Passionate. We are inspired partners.
• Purposeful. We create with intention.
• Curious. We discover what’s possible.

The salary range for this role takes into account a wide range of factors considered in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications as well as other business and organizational needs.

Cadent is an Equal Opportunity Employer and is committed to supporting all it’s employees when it comes to Inclusion & Diversity. Cadent’s policy is to provide equal opportunity for applicants & employees without regard to race, color, religion, creed, gender, gender identity or expression, sexual identity or orientation, age, national origin or ancestry, citizenship, disability or medical condition (including pregnancy, childbirth, or related medical condition), sexual and reproductive health decisions, genetic information, marital status (including domestic partnerships and civil unions), pregnancy, culture ancestry, familial or caregiver status, military status, veteran status, socioeconomic status, unemployment status, status as a victim of domestic violence or any other basis prohibited by law. and will not discriminate against the basis of disability. This commitment is honored when it comes to decisions on hiring, recruiting, training, promotions, compensations, benefits, transfers and terminations.

Cadent is seeking to actively engage with our employees from a wide variety of cultures and to connect with our clients differently. Our workforce has generational diversity that supports greater innovation when we maximize representation of all diversity. Our active employee resource groups promote engagement across all groups of individuals that are represented within the company and externally.

Pay Range

USD $135,000.00 - USD $145,000.00 /Yr.