Marketing Communications Specialist

Colorado BioScience Association (CBSA) creates co-opportunity for the Colorado life sciences community. CBSA champions a collaborative life sciences ecosystem and advocates for a supportive business climate. From concept to commercialization, member companies and organizations drive global health innovations, products and services that improve and save lives. The association leads Capital and Growth, Education and Networking, Policy and Advocacy, and Workforce Cultivation to make its members stronger, together. Learn more: cobioscience.com Why Join CBSA? About Colorado BioScience Association Colorado's life sciences ecosystem is growing - and CBSA is growing with it. Through our Drive to Five initiative, we are expanding our team, programs, and capacity to meet the evolving needs of an industry whose innovations improve and save lives. Why Join CBSA? At CBSA, you will join a collaborative, mission-driven team working at the center of Colorado's life sciences community. You will build relationships with innovators, entrepreneurs, researchers, investors, educators, policymakers, and business leaders while helping shape the future of one of the state's most dynamic industries. This is an opportunity to make a visible impact, contribute ideas, grow professionally, and help CBSA create meaningful connections and opportunities across Colorado. Position Summary The Marketing & Communications Specialist offers a distinctive opportunity to combine the creativity and professional development of agency work with the stability, ownership, and mission-driven impact of a permanent in-house position. The successful candidate will work closely with one of Colorado's leading strategic communications firms, gaining exposure to high-level counsel and best practices while serving as a valued member of the CBSA team. This position plans, creates, executes, and measures integrated marketing and communications that strengthen CBSA's brand, deliver value to members, and elevate Colorado's life sciences ecosystem. The specialist leads day-to-day content development, digital communications, social media, website management, and event marketing while collaborating with CBSA staff and external communications experts on strategy and major initiatives. This is an ideal opportunity for a creative, highly organized communicator who wants to expand their skills, take meaningful ownership of their work, and elevate one of the country's leading hubs for life sciences. Colorado's life sciences community drives health innovations that save and change lives around the world. Key Responsibilities Integrated Marketing + Communications Develop and execute integrated marketing and communications campaigns for CBSA programs, membership initiatives, organizational priorities, and events, ensuring consistent messaging and on-time delivery. Manage the editorial calendar and develop content for email newsletters, CBSA's annual magazine, blog posts, articles, presentations, and marketing and membership collateral. Create email campaigns, landing pages, and digital calls to action for targeted audience segments; maintain accurate distribution lists and follow applicable email marketing, copyright, and privacy requirements. Design and edit branded assets for print and digital channels, applying sound judgment to layout, typography, color, imagery, and accessibility. Coordinate photography, video, and other multimedia content for CBSA's website, social channels, events, and YouTube presence. Create email campaigns in Salesforce Engagement. Collaborate with CBSA staff, subject-matter experts, and the external strategic communications firm to translate complex information into clear, compelling content. Manage relationships, contracts, and budgets for marketing vendors, platforms, and creative services. Establish campaign goals, analyze performance, share actionable insights, and continually improve marketing effectiveness. Social Media Manage CBSA's social media presence, engagement, and editorial calendar in alignment with the Strategic Communications Plan and organizational priorities Create, schedule, and publish timely, valuable content that celebrates and engages members and positions CBSA as the leader of Colorado's life sciences ecosystem using creative approaches to content development and execution. Monitor channel performance, audience growth, engagement, and emerging opportunities; provide regular reporting and recommendations. Manage social media tools, paid campaigns, and related vendors or budgets as assigned. Website + Digital Platforms Serve as the primary administrator of CBSA's content management system and maintain accurate, current, and accessible website content, optimized for search engines and generative AI (SEO/GEO). Partner with staff, external communications advisors, and subject-matter experts to uphold content strategy, brand standards, and web best practices. Work with web vendors to improve usability, design, functionality, and content; coordinate troubleshooting and respond to user needs. Monitor website analytics and recommend changes that improve audience #J-18808-Ljbffr