Marketing Director

Job Description

Job Description

Marketing Director | Southeast Christian Church

Reports To: Director of Communications

The Marketing Director partners with the Director of Communication to create and implement effective, mission-driven marketing strategies that increase reach, deepen engagement, and support the church's vision across all campuses. This role ensures that campaigns are brand-aligned, scalable, and measurable while advancing the Gospel with clarity and excellence.

The Marketing Director oversees marketing strategy across digital, social, web, email, paid media, and campus promotions, building systems that serve a growing, multi-site church.

What you will be doing

Strategic Leadership

• Develop and execute integrated marketing strategies aligned with church-wide vision and ministry priorities.
• Build annual and seasonal campaign roadmaps across campuses.
• Identify growth opportunities across digital and physical touchpoints.

Campaign & Growth

• Lead the planning and execution of church-wide campaigns (sermon series, Easter, Christmas, launches, initiatives).
• Ensure coordinated messaging across email, social, web, in-building promotion, and paid media.
• Develop measurable goals for attendance growth, engagement, next steps, and discipleship movement.
• Oversee digital marketing strategy, including paid media, SEO, website optimization, and audience targeting.

Team Leadership & Optimization

• Lead and develop a team of professional marketers with a heart for service and a focus on driving Kingdom impact.
• Establish campaign timelines, briefing systems, and feedback loops.
• Cultivate a culture of accountability, clarity, and excellence.
• Use engagement metrics, attendance trends, digital analytics, and community insights to inform decisions.
• Build dashboards and reporting rhythms that clarify performance.
• Ensure budget stewardship and ROI tracking.

Cross-functional Collaboration

• Partner with campus pastors and ministry leaders to understand audience needs and ministry goals.
• Serve as the primary marketing strategist for multi-campus initiatives.
• Align with the Creative Director and Operations Director to ensure execution matches strategy.
• Bring clarity and prioritization to ministry promotion requests.

What we are looking for

• 7+ years of marketing leadership experience, ideally in a multi-site church, nonprofit, or mission-driven organization.
• Demonstrated success leading integrated campaigns across digital and physical channels.
• Strong understanding of growth marketing, audience segmentation, and data-informed strategy.
• Proven experience building and leading teams.
• Exceptional organizational leadership and systems thinking.
• Ability to balance creative excellence with operational execution.
• High emotional intelligence and ability to collaborate with diverse ministry leaders.
• Deep alignment with Southeast’s mission and heart for using marketing as a tool for Gospel impact.

Our Requirements

• Engaged member of Southeast Christian Church, or willing to become one.
• Models staff values: Honor, Care, Accountability, Grit, Authenticity, Humility, and Fun.
• Lives out staff expectations of groups, inviting, serving, worship, and giving.
• Agrees with Statement of Faith and submits to church leadership.