Product Marketing Manager (Cloud and Zero Trust Security)

Job Overview Your day begins with responding to a few emails and catching up on the latest cybersecurity news and analyst coverage focused on Cloud Security, SaaS protection, Identity Threat Detection and Response (ITDR), and Zero Trust trends. You see an email from a Field Marketing Manager in Europe requesting content support for a local marketing event focused on cloud risk reduction and Zero Trust best practices. You review the request, tailor messaging to highlight cloud-native security capabilities and Zero Trust outcomes and send the content off for translation. You review the request; create the piece they need and send it off for translation. You open Microsoft Teams for your regular weekly check-in with the Product Manager for your product line. Together, you review the status of the upcoming release, including enhancements tied to Cloud Security, Zero Trust architecture, SaaS visibility, identity protection, and policy enforcement capabilities. After the call, you update your product launch plan, modify the messaging and use case coverage and start building out the launch deliverables, request resources and enter deadlines. Then, you transition to a meeting with the Creative and Web teams to review a revamped webpage designed to reinforce the competitive differentiators for your product. The new content emphasizes Zero Trust principles, cloud-native protection, and identity-centric security outcomes for enterprise and MSP audiences. You drafted the copy already and will now collaborate on the graphics and consider the webpage template options together. It’s time for lunch and a workout before the second half of your day begins. After lunch, you blocked out writing time, and today, you are working on training content for the field team and partners. Your focus is positioning the upcoming release, demonstrating how the solution enables Zero Trust Security strategies, reduces cloud attack surfaces, improves visibility into SaaS environments, and differentiates from competitive offerings. You’re careful to create content that is straightforward and powerful. When you reach a good stopping point, you take a moment to check in with the Sales Engineering Lead on your product to get feedback on the challenges the team is experiencing with positioning the product and demonstrating value. You work with the sales engineer to update some materials and note changes to the demo story you will share with your product manager. You finish your day preparing a few slides to present key status updates and action items for an upcoming release to share with the team in the weekly product launch meeting. Role Overview PMMs own the outbound marketing messaging and content. They partner with their Product Manager counterpart to ensure the product’s overall success in the market. Our PMMs are experts at creating messaging that elicits interest and drives engagement with our channel partners and their clients. This role will play a key part in positioning and promoting Cloud Security and Zero Trust Security solutions, helping organizations secure users, identities, devices, applications, and data across hybrid and cloud‑first environments. Key Responsibilities Market Research: PMMs keep a pulse on cybersecurity, cloud security, and Zero Trust market trends while engaging with industry analysts and other relevant market influencers. Content Strategy: Devise strategies for new and updated product collateral and content tailored for both end‑users and MSP audiences while assessing effectiveness through engagement and usage metrics. Content will include cloud‑native security, identity security, Zero Trust architecture, SaaS protection, and threat detection messaging. Writing: Craft key messages into clear and engaging copies that support Digital Demand Generation, Corporate Communication, and Field Marketing efforts, including messaging focused on Zero Trust Security frameworks and Cloud Security best practices. Program Management: Prioritize and organize tasks for large content projects, including product launches tied to cloud security innovations, SaaS protection capabilities, and Zero Trust initiatives. Product Ownership: Collaborate closely with Product Managers and cross‑functional teams to support Cloud and Zero Trust Security solutions. Provide feedback from customers, partners, and the field while creating compelling content that educates and trains sales teams and channel partners on evolving cybersecurity challenges and solution value. Devise messaging and content strategy in collaboration with Product Management that will drive sales success and product line growth. Write and develop all forms of marketing content as prioritized by content maps – including web copy, eBooks, video scripts, infographics, buyer’s guides, display ads, landing page copy, interactive online tools, competitive battle cards, blog posts, product collateral, sales pitch decks, partner news articles, and more. Develop product positioning and messaging that eloquently conveys our value proposition and differentiates our products in global markets. Effectively communicate compelling product stories to the sales team, partners, and clients. Deliver necessary training, presentations, and demos to ensure they understand our value. Plan and manage the launch of new products and releases while managing the cross‑functional implementation of the launch plan. Work with global teams by flexing from traditional 8 to 5 work hours to cross over time zones as needed. Skills and Qualifications Able to explain technical concepts in written and verbal forms that make the value clear to technical and non‑technical audiences. Understand channel selling and passionate about working closely with our partners and field teams. A PowerPoint presentation and webinar guru. Experience with Wrike and Salesforce is a plus. A powerful storyteller, written and verbal, resulting in compelling marketing content that engages target audiences. Able to independently manage objectives and deadlines from a home/remote office. Develop positioning, messaging, and go‑to‑market strategies for Cloud Security and Zero Trust Security solutions, including SaaS security, identity protection, access control, and threat detection capabilities. Translate complex Cloud Security and Zero Trust concepts into compelling business value propositions for technical and non‑technical audiences. Create sales enablement and partner training materials focused on cloud‑native security architectures, Zero Trust frameworks, identity‑centric security, and modern cyber threat mitigation. Conduct competitive analysis and market research on Cloud Security, SASE, Zero Trust, Identity Security, CASB, ITDR, and related cybersecurity markets to support strategic positioning. Partner closely with Product Management, Sales Engineering, and Threat Research teams to align messaging with evolving cloud threats, compliance requirements, and customer security priorities. Support product launches and campaigns related to cloud‑delivered security services, Zero Trust initiatives, and identity‑driven security solutions. Collaborate with field marketing and channel teams to develop regional campaigns and content focused on Cloud Security adoption and Zero Trust transformation initiatives. Represent the company in webinars, partner events, industry conferences, and analyst briefings related to Cloud Security and Zero Trust Security trends. Experience 10 years of B2B product marketing experience. 5+ years of B2B product marketing for a cybersecurity company. Experience working for or marketing to IT Security professionals and Managed Service Providers. Willing to travel up to 25% of the time. Bachelor’s in business/marketing or equivalent experience. Experience marketing Cloud Security, Zero Trust Security, Identity Security, SASE, CASB, ITDR, or related cybersecurity technologies preferred. Demonstrated success supporting go‑to‑market initiatives for cloud‑delivered or SaaS‑based cybersecurity products. Strong understanding of Cloud Security concepts, Zero Trust architecture, identity and access management, SaaS security, and modern cybersecurity frameworks. Ability to position technical security capabilities in ways that resonate with enterprise buyers, MSPs, security practitioners, and executive stakeholders. Experience developing messaging and content for cloud‑native, hybrid, and identity‑centric security solutions. Familiarity with cybersecurity industry trends including SASE, CASB, ITDR, XDR, MDR, and Zero Trust Network Access (ZTNA). Experience with Cloud Security, Zero Trust Security, Identity Security, CASB, ITDR, ZTNA, or SASE product marketing. Familiarity with cloud platforms such as AWS, Microsoft Azure, and Google Cloud Platform (GCP). Cybersecurity certifications or training related to Cloud Security or Zero Trust frameworks are a plus. Compensation The base salary range is $130,000‑$140,000 per year for full‑time employment, exclusive of benefits. Your base salary will be determined by your individual skills, education, and experience. Hiring at the maximum of the range is not typical in order to allow for future salary growth. Benefits Comprehensive benefits plan including medical, dental, vision, disability, and life insurance. Healthcare HSA. HSA with employer contribution. 10 paid holidays. 10 days of paid annual leave. 9 days of paid sick time. Paid parental leave. 401(k) with employer match. Other Perks Education assistance program. Dependent Care HSA match. Adoption assistance. Fertility care support. Backup care for family and pets. A growing network of employee resource groups. Employee referral program. Employee Assistance Program. #J-18808-Ljbffr Watch Guard