Product Marketing Manager

Develop and lead GTM strategy for Progress Federal and SLED markets—aligning with business objectives, sales priorities, and compliance requirements Create compelling messaging and positioning that articulates how Progress solutions address federal and state government challenges in data modernization, AI enablement, and mission-critical decision support Enable the field and partners with tailored value propositions, battlecards, and sales tools optimized for government buyers and procurement cycles Collaborate with demand generation and campaigns teams to craft targeted programs, content, and events that resonate with federal decision-makers, systems integrators, and contractors Conduct market and competitive analysis to identify trends, whitespace opportunities, and evolving requirements in the federal data and AI ecosystem Act as product evangelist—presenting at events, webinars, and customer briefings to elevate Progress’s visibility and thought leadership in the public sector Partner with product management to influence roadmap decisions based on market feedback and customer needs within regulated environments Establish and maintain alignment across executive stakeholders through structured communication, documented decisions, status reporting, and proactive management of priorities, dependencies, risks, and approvals Independently manage multiple concurrent initiatives, ensuring deliverables are completed on schedule, risks are escalated early, and stakeholders remain informed of progress and changes Requirements 6–10 years of product marketing experience in B2B enterprise software or SaaS, ideally with data, analytics, or AI-driven platforms 3–5 years of experience marketing to U.S. Federal and/or SLED markets, with understanding of federal procurement processes, compliance frameworks (FedRAMP, IL5, etc.), and key agency personas Proven ability to develop and articulate GTM strategy, including market segmentation, positioning, messaging, buyer journeys, and sales enablement, while distinguishing strategic direction from campaign execution and marketing activities Experience supporting sales and partner ecosystems across multi-stakeholder, long-cycle government opportunities Willingness and ability to travel to industry events, customer meetings, and partner engagements; comfortable engaging directly with customers, prospects, and public sector stakeholders Strong cross-functional collaboration, storytelling, and analytical skills Exceptional written communication skills with demonstrated ability to create executive-ready presentations, strategy documents, stakeholder updates, and customer-facing content with minimal direction Demonstrated track record of operating independently in fast-paced environments, exercising sound judgment, proactively resolving ambiguity, and driving work to completion without extensive oversight Bachelor’s degree in marketing, business, or related field (MBA a plus) Core Competencies Demonstrates expertise in developing and leading go-to-market strategies for federal and SLED markets, with a strong focus on compliance requirements and sales enablement. Proven ability to create compelling messaging and positioning that resonates with government stakeholders and drives engagement. Highest-signal resume keywords GTM Strategy Development Federal Procurement Processes Market Segmentation Sales Enablement Cross-Functional Collaboration ATS Optimization Keywords Hard Skills Product Marketing Data Modernization AI Enablement Market Analysis Messaging Development Sales Tools Creation Stakeholder Management Competitive Analysis Buyer Journey Mapping Regulatory Compliance Soft Skills Storytelling Analytical Skills Written Communication Proactive Problem Solving Independent Work Certifications & Qualifications Bachelor’s Degree in Marketing MBA Industry Keywords B2B Enterprise Software SaaS Federal Markets SLED Markets FedRAMP IL5 Public Sector Data Analytics Customer Engagement Procurement Cycles #J-18808-Ljbffr