Marketing Manager

Our SelectLeaders client is a vertically integrated real estate investment and operating firm focused exclusively on the student housing sector. With a portfolio spanning major university markets nationwide, the firm specializes in acquiring, repositioning, and managing core-plus and value-add communities, combining institutional-level investment analysis with hands-on operational execution. Known for its entrepreneurial culture and deep expertise, the company offers a dynamic environment for professionals looking to grow within one of commercial real estate's fastest-moving asset classes.

They are seeking a corporate Marketing Manager to lead and execute marketing initiatives across a growing student housing portfolio. This is a highly visible growth role responsible for driving leasing performance, strengthening community engagement, and elevating the firm's corporate brand presence.


The ideal candidate thrives in a collaborative environment, understands the unique dynamics of student housing, and is energized by creating campaigns that connect with student populations and drive measurable results.

Responsibilities

• Develop and execute strategic marketing plans and annual budgets for each community within the portfolio
• Manage all property-level social media platforms, including content creation, scheduling, and audience engagement
• Oversee digital advertising campaigns across Meta, Google, and emerging platforms, including performance tracking and reporting
• Execute email and text marketing campaigns aligned with critical leasing milestones
• Monitor and manage online reputation across platforms such as Google and ApartmentRatings
• Coordinate resident events and engagement initiatives that support retention and renewals
• Build partnerships with local businesses, campus organizations, and student influencers
• Maintain and optimize property websites to ensure accurate, engaging, and conversion-focused content
• Train and mentor onsite marketing and leasing teams across the portfolio
• Manage the corporate website, social media presence, and investor-facing marketing materials

Qualifications

• Bachelor's degree in Marketing, Communications, or related field
• Minimum of 3 years of marketing experience, preferably within student housing or multifamily real estate
• Strong understanding of Meta Ads Manager, Google Ads, Canva, and social media scheduling platforms
• Working knowledge of Internet Listing Services (ILS) platforms such as Apartments.com, CollegeStudentApartments, and related multifamily/student housing marketing channels
• Proficiency in Microsoft Office Suite
• Exceptional communication, organizational, and project management skills
• Ability to manage multiple priorities and deadlines in a fast-paced environment
• Willingness to travel to properties during peak leasing and turn periods
• Team-oriented mindset with a proactive, hands-on approach

• Health, Dental, and Vision Insurance
• 10 days PTO/Vacation during the first year, increasing in 2-day increments annually up to a maximum of 15 days
• Paid major Federal holidays

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.