Wholesale & Retail Accounts Lead

Job Description

Job Description

Lyra is a collective of brands in the Personal Care and Family categories,  dedicated to caring for our customers and their loved ones . Our trusted brands are designed with comfort, quality, and transparency first , because we believe everyone should experience care done right.

NOTE: This role is based in NYC. Lyra Collective operates a flexible, hybrid office policy in which employees are expected to be in-person on Mondays, Tuesdays and Wednesdays.

We are looking for a Wholesale & Retail Accounts Lead to manage and grow our retail business for our Skincare brands. The scope of this role will primarily focus on two high-growth brands: Nuvadermis and EVER. You will own both strategy and execution across national and regional retailers, driving distribution and revenue across the Specialty Beauty, Mass, Grocery, and Drug channels. You will also directly manage key accounts and own customer and broker relationships.

What you'll do:

• Manage the wholesale business P&L for respective brands, including revenue generation, gross margin, operating expenses, and marketing investments
• Curate brand specific sales strategies across relevant retail channels
• Own relationships with key retail partners, including top-to-top engagement
• Lead and manage external broker partners; set clear goals, incentives, and performance expectations to ensure alignment with brand objectives
• Own in-store execution, including merchandising, promotions, and activations
• Support team in negotiating terms, pricing, and contracts to maximize profitability and maintain brand integrity
• Partner closely with Brand, Marketing, Finance, and Operations to align on selling strategies, competitive insights, product launches, forecasts, and demand planning
• Track and analyze sales performance, account-level KPIs, market trends, and competitor activities

Requirements:

• 6 - 8 years of sales experience within the Personal Care/Beauty/Wellness space
• An established network across Beauty and Personal Care buyers with experience calling on regional and national accounts
• Demonstrated experience securing new distribution across Specialty Beauty, Mass, Grocery, and/or Drug accounts
• Track record of growing key accounts, establishing and overseeing execution of trade and marketing calendars to accelerate velocities and drive door expansion
• Experience managing broker networks

On top of your base salary, you will also receive equity and opportunities for incremental variable compensation. OTE: $195,000 - $225,000.

Our Commitment to Diversity and Inclusion

We believe that true innovation happens when everyone has a seat at the table and the opportunity to excel. We're committed to growing and empowering a more inclusive community within our company and in ecommerce overall, and we’re devoted to hiring and cultivating diverse teams of the best and brightest from all backgrounds, experiences, and perspectives.

As an equal opportunity employer, all aspects of employment with Lyra Collective including the decision to hire, promote, discipline, or discharge, will be based on merit, performance, and business needs. Lyra Collective does not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.