Creative Director - Brand & Design

THE TEAM YOU WILL BE JOININGA highly collaborative, consumer-focused marketing organization responsible for bringing a recognizable brand to life across digital, social, in-store, packaging, advertising, and experiential touchpointsA fast-moving creative environment producing a high volume of integrated campaigns throughout the year, requiring both strong creative vision and the ability to execute at speedA lean, established creative team of designers and content creators that is ready for a leader who can provide direction, raise the creative bar, and further develop the functionA broader marketing and brand organization where Creative partners closely across brand, product, digital, social, and other cross-functional teamsWHAT THEY OFFER YOUThe opportunity to own and shape the creative vision for a highly visible consumer brand across both domestic and broader global applicationsA true build-and-elevate opportunity, including helping transition additional creative work from external agency partners into a stronger internal creative capabilityLeadership of a talented creative team with the ability to refine processes, workflows, resource allocation, and how creative work moves from concept through executionA role that blends strategic creative leadership with enough hands-on involvement to stay close to the work, influence design standards, and help bring major campaigns to lifeLOCATIONHybrid schedule with 3 days per week in the Charlotte officeRelocation assistance available for qualified non-local candidatesWHAT YOU WILL DOSet the creative direction and visual standards for the brand, ensuring campaigns and content feel cohesive while continuing to evolve the look and feelLead creative development across a high volume of integrated campaigns spanning digital, social, web, app, in-store materials, packaging, advertising, and other consumer-facing assetsGuide, mentor, and develop a team of designers and content creators while providing clear priorities, feedback, and creative directionPartner across marketing, brand, product, digital, and other teams to translate business priorities into compelling creative concepts and executionsStrengthen creative operations by improving workflows, prioritization, timelines, resource planning, and production efficiency within a fast-paced environmentProvide creative direction to external partners while helping build the processes, capabilities, and team structure necessary to bring more work in-house over timeTHE BACKGROUND THAT FITS8+ years of progressive graphic, visual, or digital design experience with meaningful experience leading creative teams and directing integrated brand workA strong graphic design foundation with the ability to both set creative strategy and confidently engage in the work when needed; proficiency with Adobe Creative Suite is expectedExperience developing high-volume, multi-channel consumer campaigns across a mix of digital and physical formats, including web, social, paid media, print, signage, packaging, or retail environmentsBackground in a fast-paced consumer environment such as QSR, food & beverage, retail, CPG, is requiredExperience leading teams, managing agency relationships, directing creative reviews, and presenting concepts and recommendations to senior stakeholdersStrong portfolio demonstrating visual storytelling, brand development, campaign concepting, and the ability to maintain quality and consistency across a large volume of creative workReference: 70174