Senior Manager, Product Marketing, Enterprise

About Us

At SimplePractice, we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice.

More than 250,000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management. From admin work to clinical care, our suite of innovative solutions work together to reduce administrative burden-empowering solo and small group practitioners to thrive alongside their clients.

Award-winning and people-first, SimplePractice is shaping the future of health tech. Recognized by MedTech Breakthrough, the Digital Health Awards, and BuiltIn's Best Places to Work.

The Role

For years, the healthcare industry has relied on Managed Service Organizations (MSOs) as a workaround for a fragmented provider landscape. While intended to streamline coordination, this "middleman" model has introduced significant friction-driving up patient costs, increasing administrative overhead, and stripping away the clinician autonomy essential for high-quality care. By funneling independent practitioners into rigid institutional frameworks, these models often compromise the clinical judgment and therapeutic relationships that drive outcomes, ultimately resulting in higher costs and lower provider satisfaction across the ecosystem.

SimpleConnect is our answer to this efficiency challenge, serving as a neutral infrastructure layer that directly connects payers, health systems, and employers with our network of over 250,000 independent practitioners. By leveraging SimplePractice's position as the primary system of record for the nation's largest community of private clinicians, SimpleConnect enables enterprise partners to achieve the access and data transparency they need for compliance and ROI without intermediating care. The result is a more connected healthcare ecosystem where payers gain scalable network insights, practitioners maintain their independence, and patients receive better access to evidence-based care.

We are looking for an experienced Senior Manager, Product Marketing to drive strategic commercialization efforts around SimpleConnect. In this highly visible and highly influential position, you will lead multiple impactful initiatives contributing to both short term and long term company goals. You'll own end-to-end product marketing from foundational learning efforts that build confidence in the opportunity we are pursuing through go-to-market and post-launch, meeting critical business metrics that produce in-fiscal year business growth. This is an exciting chance to join a critical team within the organization with direct impact to the highest business priorities.

Responsibilities

• Own Enterprise Go-To-Market Strategy
  
  • Develop and lead a holistic, audience-centric product marketing strategy for Enterprise, in collaboration with the GM of Enterprise, spanning acquisition, activation, adoption, retention, and expansion.
  • Define segment-specific positioning, messaging, and value propositions that reflect the complexity of ecosystem dynamics and efficiency.
  • Serve as the internal expert and advocate for the Enterprise audiences, grounding strategy in customer insight, data, and market understanding.
  
  
  
• Drive Product Launches & Commercialization
  • Drive conviction behind new products and services for SimpleConnect in partnership with cross-functional teams, most notably Product. Use insights and product data to inform and influence roadmap decisions.
  • Lead go-to-market strategy and execution for SimpleConnect products, integrations, and initiatives.
  • Translate product integrations and capabilities into clear, compelling stories for both the healthcare industry and clinicians that drive education, adoption, and value realization.
  • Accountable for setting KPIs and driving business outcomes for major product launches.
  
  
  
• Own Core Sales & Marketing Narrative and Collateral
  • Own the development of enterprise sales and marketing collateral, including executive presentations, core decks, and foundational assets.
  • Translate positioning and messaging into clear, compelling narratives tailored to payer, employer, and health plan audiences.
  • Establish a consistent voice and story across all enterprise-facing materials.
  • Partner with Enterprise Marketing and Creative to ensure assets are effectively adapted and deployed across channels and programs.
  
  
  
• Drive Adoption & Retention
  • Design lifecycle strategy and messaging frameworks in partnership with Lifecycle Marketing that support ongoing education and engagement with clinicians beyond initial conversion.
  • Create messaging and programs across email, in-product, content, community, and paid channels that are aligned to group practice needs and maturity stages.
  • Use customer insights and performance data to iterate on messaging, programs, and GTM approaches.
  
  
  
• Act As Internal Enterprise Advocate
  • Leverage the appropriate learning strategies, including qualitative and quantitative consumer research to drive conviction in and optimization of initiatives.
  • Champion data-backed decision-making, using varied sources of data to make strategic recommendations to the organization, focused on reaching business goals.
  • Influence efficient execution across teams, acting as the 'connective tissue' that links our product innovation with marketing teams.
  • Build strong relationships with internal cross-functional partners including Product, Market Research, Finance, Analytics, Channel and Performance Marketing, as well as outside agencies and partners.
  
  
  
• What Makes This Role Unique
  • Zero-to-one ownership: You'll define how we bring our Enterprise initiatives to market
  • High visibility: As the dedicated Product Marketing lead, you'll work directly with the GM of Enterprise and shape a critical growth area
  • Builder mentality required : You'll create the playbook, not inherit one
  
  
  

Desired Skills & Experience

• BA/BS required, MBA preferred
• 6-10 years of B2B enterprise product marketing and/or go to market experience with direct experience marketing to payer organizations, health plans, or similar enterprise healthcare buyers (required)
• Self-starter who sees ambiguity as an opportunity and problem solver who is excited for the challenge and willing to roll up their sleeves to overcome obstacles in creative ways.
• Refined ability to develop clear and compelling value propositions, messaging, merchandising and pricing strategies for new products and services.
• Excellent verbal, written, visual and interpersonal communication skills. Able to distill and communicate complex concepts into a narrative for both the industry and customers
• Analytical and data-forward thinker, with clear experience of using varied and sometimes imperfect data sources to size opportunities, create robust business cases, influence in-year revenue targets, and make recommendations for business growth.
• Experience leading without influence and forming strong interpersonal relationships with cross-functional teams across Product, Market Research, Marketing, Design, Analytics and Finance to meet learning and business objectives.
• Proven ability to independently build and execute multiple projects simultaneously to deliver results
• Ability to 'manage up' to direct manager and leadership, clearly communicating project progress and blockers when help is needed.

Benefits

We offer a competitive benefits program including:

• Medical, dental, vision, life & disability insurance
• 401(k) plan with company match
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
• Mental health resources
• Paid parental leave & Backup Care
• Tuition reimbursement
• Employee Resource Groups (ERGs)

California Job Applicant Privacy Notice

Thank you for your interest in opportunities at SimplePractice LLC ("SimplePractice" or "us" or "we" or "our"). Please note that when you submit your resume or application materials to us for employment purposes, you are subject to the SimplePractice California Job Applicant Privacy Notice.

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Base salary is one component of total compensation. Employees may also be eligible for an annual bonus or commission. Some roles may also be eligible for overtime pay.

The amount below represents the expected annual base compensation range for this job requisition. Ultimately, in determining your pay, we'll consider many factors including, but not limited to, skills, experience, qualifications, geographic location, and other job-related factors.

Base Compensation Range $140,000—$170,000 USD