Marketing Lead
Clera
About the Role This is a hands-on, 0→1 brand-building role at an early-stage ambient AI startup, sitting at the intersection of Product, Engineering, and a global marketing team. You'll own US brand execution end-to-end - defining narrative, voice, and market position in a competitive AI landscape - while feeding real audience signal back into what the company builds next.
What You'll Do
What You'll Do
- Identify and validate the core early-adopter audience through lightweight experiments, qualitative interviews, and community signal-reading.
- Develop a sharp, defensible brand narrative and voice tailored to AI-native and power-user segments.
- Write, test, and iterate on marketing assets - copy, positioning, and brand identity - directly and independently.
- Test messaging angles across market segments and double down on what demonstrably resonates.
- Own platform and channel sequencing decisions, choosing where to establish a real presence and when.
- Act as an active stakeholder with Product and Engineering, translating audience insight into roadmap influence.
- Coordinate with the global branding and marketing team to keep US execution aligned as the brand evolves.
- 3+ years building brand narrative and voice from scratch for consumer or prosumer products - not inheriting existing guidelines.
- Demonstrated experience running lightweight brand validation experiments (messaging tests, qualitative interviews, community signal) to surface and confirm early-adopter audiences.
- Strong writing skills with a track record of turning product theses into copy that lands with specific audiences.
- Experience making platform and sequencing decisions independently, based on brand fit and audience analysis.
- Comfort owning ambiguous brand strategy questions and executing without a fully scripted playbook.
- A clear, reasoned point of view on what good brand work looks like in the AI and consumer space.
- Experience collaborating with product and engineering teams as an upstream stakeholder influencing roadmap priorities.
- Background in brand or positioning work at consumer AI or productivity applications (e.g. note-taking, PKM, or ambient AI tools) is a strong plus.
- Familiarity with second brain, personal knowledge management (PKM), or ambient AI user personas is a plus.
- An existing personal following on X/Twitter or LinkedIn in the AI/productivity space is a plus.
- Bilingual proficiency in English and Mandarin is a plus.
Vacancy posted 4 days ago
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