Marketing Analytics Manager

Marketing Analytics Manager

We're building out our performance marketing function and looking for a Marketing Analytics Manager to own the measurement infrastructure that powers our growth decisions. This is a foundational role — you'll be the connective tissue between performance marketing and our data team, translating business questions into rigorous analytical projects and building toward a robust, multi-touch understanding of how our marketing spend drives patient acquisition and LTV. You'll own two critical work streams: incrementality and holdout testing methodology, and our internal attribution model — with a longer-term mandate to evolve that model into a full Marketing Mix Model (MMM).

Cross-Functional Project Management Between Performance & Data

• Serve as the primary translator between performance marketing and the data team — scoping requests, writing clear briefs, managing timelines, and QA-ing outputs
• Prioritize the analytics backlog in partnership with the VP of Marketing and Director of Performance
• Communicate findings, needs, and AI's clearly to both technical and non-technical stakeholders

Attribution Modeling

• Maintain and continuously improve our internal attribution model, ensuring it accurately reflects the patient acquisition journey
• Audit data inputs, identify gaps, and work with the data team to ensure model integrity over time
• Translate attribution outputs into actionable channel-level insights for the performance marketing team

Incrementality & Holdout Testing

• Design and own Solace's incrementality measurement framework, including holdout group methodology, test design, and statistical rigor
• Partner with channel owners (TOF, BOF, email, etc.) to run ongoing lift tests that validate true channel contribution
• Develop standards and documentation so holdout testing becomes a repeatable, scalable practice across the team

MMM Development (Long-Term Roadmap)

• Build toward a Marketing Mix Model that gives leadership clear visibility into how budget allocation drives outcomes across channels and geographies
• Partner with the data team on data pipeline requirements, model architecture, and validation approaches
• Help define the analytical roadmap for marketing measurement as Solace scales

Building the measurement infrastructure that tells us what's working, what's not, and where to double down — so every dollar we spend moves us closer to the patients who need us most.

A collaborative partner who thrives on cross-functional work and constructive feedback.

A strategic operator who can think holistically about the full funnel while staying curious and detail-obsessed in execution and logic

A data-informed marketer who loves using experimentation and analytics to improve every touchpoint.

A builder and optimizer who can bring structure and process to fast-evolving environments.

Excited to contribute hands-on in a high-growth, mission-driven startup.

6+ years of experience in marketing analytics, growth analytics, or a related quantitative field

Strong working knowledge of incrementality testing, causal inference, and holdout methodology

Proficiency in data interpretation, reporting, and optimization recommendations; comfortable using dashboards or pulling reports to drive insights

Ability to translate complex analytical outputs into clear business recommendations

Hands-on experience building or maintaining attribution models (multi-touch preferred)

Familiarity with MMM concepts and experience working toward or within an MMM environment

Proficiency in SQL; Python or R a strong plus

Experience project managing analytics requests across data and marketing teams

Exceptional organization and attention to detail, with the ability to manage multiple priorities simultaneously

A bias for action — you move fast, make sound decisions, and thrive under tight timelines.

Bonus: experience in healthcare, fintech, or other regulated industries, a 3-sided marketplace, or in a fast-paced startup environment, experience managing a team, lives in the Bay Area

We're a team of ambitious, mission-driven individuals working to make healthcare more human. At Solace, you'll have the opportunity to contribute meaningfully to one of the fastest-growing healthcare startups in the U.S. — where your work has a direct, visible impact on people's lives.

This is a fully remote position, but Bay Area preferred.

Applicants must be based in the United States.

Up for the Challenge?

We look forward to meeting you.

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