Global Sr. Brand Manager - Agave Spirits

General Description Of The Role The Global Senior Brand Manager, Agave Portfolio, is responsible for leading all generation and insights work at the market and consumer level to build, concept and execute a strong innovation pipeline for the Agave Portfolio. Working alongside key cross-functional teams, the SBM – Agave Portfolio spearheads all innovation initiatives for House of Agave. This position also leads Agave Portfolio Strategic and Business Planning initiatives, with particular focus on key activation strategies working closely with local markets to implement both on/off trade specific brand projects. The role plays a critical role in driving speed, consistency and quality of execution while supporting the delivery of House of Agave growth ambitions. Mission/Objectives As a key member of the House of Agave, this role leads the development of a robust, insight-driven innovation pipeline across the Agave portfolio, leveraging deep consumer and market understanding to inform brand and portfolio strategy. It drives strategic and business planning processes, ensuring strong alignment between global priorities and local market execution, while partnering closely with markets to deliver impactful activation strategies across on-trade and off-trade channels. The role also ensures effective cross‑functional collaboration to deliver innovation and brand initiatives with clarity, focus, and consistency. Key Responsibilities And Activities Innovation Strategy & Pipeline Leadership Lead the end-to-end development of the Agave portfolio innovation pipeline. Identify and prioritize innovation opportunities based on consumer, category, and market insights. Partner with cross-functional teams (Innovation, Supply, Commercial, Finance) to develop and execute innovation initiatives. Ensure strong alignment between innovation concepts, brand positioning, and portfolio strategy. Oversee business case development and support successful global and local launches. Consumer & Market Insights Lead generation and synthesis of consumer, shopper, and market insights to inform brand and innovation strategy. Leverage internal and external data sources (quantitative and qualitative) to identify trends, opportunities, and risks. Translate insights into actionable recommendations for innovation, activation, and portfolio decisions. Collaborate with global and local insights teams to ensure consistency and depth of analysis. Strategic & Business Planning Lead key strategic planning processes (Strategic Plan, Long-Term Forecast, Budget) for the Agave portfolio. Develop and maintain brand and category growth models in collaboration with key stakeholders. Guide markets in forecasting and planning, ensuring alignment with global priorities. Monitor performance and identify corrective actions to drive growth and profitability. Global Activation & Market Collaboration Define and support execution of key activation strategies, with a focus on on-trade and off-trade excellence. Partner closely with local markets to ensure effective implementation of global brand initiatives. Support development of toolkits and frameworks to guide consistent execution across markets. Facilitate strong collaboration and knowledge sharing across regions. Cross-Functional Leadership Act as a central point of coordination for innovation and strategic initiatives across global marketing, innovation teams, commercial & channel teams, finance, and supply chain. Drive alignment, clarity of priorities, and timely execution across stakeholders. Key Relationships Internal Managing Director HoA HoB Directors and team members Global Consumer Insights Manager Global Commercial Capabilities team Global and Local Insight roles Innovation Project Manager/Coordinator Global Product Supply Chain Global FP&A Marketing Master distillers Global Digital Team External Agencies Experience & Education 5+ years in brand management with CPG, social media/digital, or lifestyle experience; spirits background preferred. Preference for a candidate with experience of a global perspective. Digital marketing savvy. Experience in Agave highly appreciated. Undergraduate Degree with emphasis in Marketing. Master’s Degree is a plus. Required Skills & Traits Managerial Dynamic and performance driven individual. Capacity to influence ideas and behaviours through the communication of compelling points of view and building strong partner relationships. Ability to work effectively across organization and different cultures. Ability to work under pressure. Assertive, adaptable, and creative. Functional Knowledge and experience in brand management. Knowledge and experience in digital marketing. Ability to do Excel quantitative analysis. Excellent project management skills. Fluent in English; other languages a plus. Proficient knowledge of Microsoft Office Suite. Other Ability and willingness to travel, including globally as required. The expected base salary for this position ranges from $118,350–157,800. Salary offers are based on a wide range of factors and considerations. In addition to base salary and a generous employee benefits package, employees are eligible to receive a discretionary bonus. Our commitment to Diversity & Inclusion At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law. Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well‑being, empowerment, and engagement. Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection. #J-18808-Ljbffr Campari Group