Marketing Manager

Charlottesville, VA


Order: 2147138


Order Type : Temp


Overview:

Local tech services firm seeks a proactive and creative marketing whiz to support their go-to-market efforts across messaging, branding, and demand generation. This role is ideal for someone who thrives on creativity, organization, execution, and problem solving. You will work directly with sales and leadership to ensure consistent brand presence, generate leads, and execute marketing initiatives that drive measurable impact. They are a technology service firm (also known as a manage service provider), based in Central Virginia serving clients across the commonwealth and beyond. The organization fosters a positive work environment, a competitive benefits package, industry-leading staff retention rates, and a rich history of service to this community.

The marketing coordinator plays a critical role in their growth and overall position in the marketplace. This is a critical role, reporting to the Chief Administrative Officer and will drive influence on where efforts are focused and how their ongoing advertising + budgets are handled. Every approach should fulfill at least one of two purposes: Brand Awareness, or Lead Generation.

Their Clients:

• The firm pursues companies with and without IT staff in the 10-200 employee range.
• All industries are welcomed, but their ideal customer profile is always fine-tuned to verticals best aligned with our goals and purpose (which can change annually).

Key Responsibilities:

• Messaging & Content
  • Assist in shaping and refining brand messaging for campaigns, events, and digital channels.
  • Draft copy for emails, social posts, and marketing materials with a clear, consistent voice.
  • Manage website pages & blog consistent with company vision
  • Generate creative content and provide to advertising contacts as needed.

• Social Media & Digital Marketing
  • Manage social media posting schedule across platforms.
  • Track engagement metrics and optimize content strategy
  • Ensure branding consistency across all digital channels.
  • Create and nurture sponsored ad campaigns and targeted lead generation (Google AdWords, LinkedIn/Facebook/Instagram videos & forms, etc.)

• Campaigns & Events
  • Coordinate Lunch & Learns, webinars, and other events.
  • Coordinate logistics, topic development, and promotional assets.
  • Build (and sometimes deliver) presentations that reflect brand standards.
  • Manage and deploy props for trade shows.

• Branding & Design
  • Maintain and enforce brand guidelines across all marketing collateral.
  • Plan & execute on management's advertising initiatives
  • Coordinate design projects, including outsourcing on platforms like Fiverr & Upwork when needed.
  • Manage creative assets and ensure brand consistency across touchpoints.

• Lead Generation & Demand Creation
  • Execute digital and event-driven campaigns aimed at driving new leads.
  • Support the development of landing pages, campaign nurture emails, and follow-up workflows.
  • Partner with sales to ensure campaigns convert into qualified opportunities.

• Vendor & Budget Management
  • Overseeannual marketing budget.
  • Evaluate opportunities to outsource specific tasks while managing quality and timelines.
  • Track budget allocation and effectiveness of spend across campaigns, branding, and outsourced work. Assist with report generation and analysis of various advertising and marketing initiatives.

Qualifications:

• 3-5 years of experience with marketing, social media, demand generation, and graphic design
• Strong writing and messaging skills; comfortable creating content across channels.
• Experience with multi-channel marketing approaches working together for a common goal.
• Proficiency in Microsoft products, Canva, Photoshop, Premiere, or equivalent tools. Ability to create and edit short videos for blogs, VSL's, and other advertisements.
• Familiarity with social media management tools and digital marketing platforms.
• Experience with LinkedIn Lead Generation.
• Strong project management and organizational skills.
• Experience working with vendors or freelancers a plus.
• Self-starter with the ability to juggle multiple priorities in a fast-paced environment.
• Prefer a bachelor's in business or marketing; however, other candidates with appropriate experience and excellent writing skills will also be considered.
• Preferential consideration for experience with MSPs or the tech channel. Experience with insurance/risk management industries can also be a plus.

What Success Looks Like:

• Consistent execution of branded content and campaigns, with fresh, original content posted across platforms at appropriate intervals
• Measurable lead generation and engagement from events and digital efforts
• Effective use of the budget to maximize impact through smart resourcing
• Strong collaboration with internal stakeholders and external vendors
• More clients, more visibility, and brand awareness across our regions
• Measurable increase of FTA's handed to our sales team

Salary is $25-30/hour.

Robbins Staffing Solutions, Inc. is an award-winning staffing and recruiting firm connecting our clients with talented candidates for over 19 years. Let us help you find your next career opportunity. Apply online at or call us today for more information. We are a proud Equal Opportunity Employer.