Senior Brand Manager

Primary Purpose:

The Senior Brand Manager for Schuman Brands will own the growth, profitability, and marketplace success of our flagship Cello® brand . Following a transformative brand repositioning, Cello is well-positioned to strengthen its leadership in the specialty cheese category, expand consumer reach, and drive continued business growth. This is an exciting opportunity for a strategic marketer to play a meaningful role in shaping the next chapter of an iconic brand.

Responsibilities:

• Lead the growth and long-term success of the Cello® brand through impactful brand and category strategies.
• Own brand P&L performance, balancing growth, profitability, and investment decisions to deliver business objectives.
• Identify growth opportunities through consumer, category, and competitive insights, translating findings into actionable business recommendations.
• Drive innovation and commercialization initiatives that support brand growth and business objectives.
• Develop business forecasts and growth plans in partnership with Sales, Finance, Operations, and Consumer Insights teams.
• Lead the development and execution of annual brand plans and integrated marketing programs that build brand equity and drive results.
• Measure and optimize marketing performance to maximize effectiveness and return on investment.
• Partner with Sales the teams to develop shopper marketing programs that drive category growth and retailer engagement.
• Oversee owned brand channels, delivering engaging content and experiences that strengthen consumer connections.
• Serve as a brand steward, ensuring a consistent and compelling brand experience across all touchpoints.
• Develop compelling sales tools and brand resources that support customer-facing teams and strengthen brand storytelling.
• Represent the brand with customers, retailers, and industry partners to build relationships and advance business goals.
• Contribute to broader marketing initiatives and support key business priorities across the portfolio.

Education & Experience:

• 5+ years of consumer packaged goods marketing experience with P&L responsibility.
• Bachelor's degree required; MBA preferred.
• Demonstrated success leading innovation, commercialization, and new product launches.
• Track record of leading successful brand growth initiatives, launches, or brand refreshes.
• Experience developing and executing integrated marketing programs across shopper marketing, digital, social, media, and eCommerce channels.
• Hands-on experience leveraging syndicated data sources such as Circana (IRI), NielsenIQ, and SPINS to analyze performance, identify opportunities, and inform business decisions.
• Experience managing agency and external partner relationships.
• Experience in cheese, dairy, specialty foods, or adjacent consumer categories is a plus.

Skills & Leadership Capabilities:

• Proven ability to translate consumer, category, and market data into actionable business insights.
• Strong financial acumen with experience managing budgets and linking marketing investments to business performance.
• Strategic thinker with strong creative instincts and an appreciation for compelling brand storytelling and design.
• Highly analytical, curious, and proactive problem solver with a results-oriented mindset.
• Excellent project management skills with the ability to prioritize, manage complexity, and drive results.
• Strong communication and interpersonal skills with the ability to influence and collaborate across functions and organizational levels.
• Self-motivated team player who can work independently while building strong cross-functional partnerships.
• Adaptable and agile, with the ability to thrive in a dynamic, fast-paced environment.
• Proficient in Microsoft Office applications, including Excel, PowerPoint, Word, and Outlook.

Supervisory Responsibility:

Future state may include supervising a Brand Manager.

Work Environment:

Typical office working environment which includes a workstation equipped with a computer and other office supplies necessary for daily tasks. Typically climate-controlled to provide a comfortable working temperature year-round. Lighting is usually a mix of natural and artificial sources to ensure sufficient lamination.

Position Type/Expected Hours of Work:

This is a full-time salaried position, and hours of work and days are Monday through Friday. Expectations of 45 hours per week, to be worked during normal business hours.


Physical Requirements:

The physical requirements for an office environment typically include:

1. Sitting: Prolonged periods of sitting at a desk or workstation.
2. Typing: Frequent use of hands to type on a keyboard and operate a computer mouse.
3. Visual Requirements: Extended periods of viewing a computer screen and reading printed or digital documents.
4. Mobility: Occasional walking or standing, including moving between different areas of the office.
5. Manual Dexterity: The ability to handle office equipment, such as phones, printers, and copiers, and to file documents.
6. Communication: Clear verbal and written communication skills for interacting with colleagues, clients, and vendors.
7. Lifting: Occasionally lifting and carrying light objects, typically up to 20 pounds, such as files, documents, or office supplies.
8. Reaching and Bending: Reaching above shoulder height and bending to access files and office supplies.
9. Hearing: Adequate hearing ability to participate in meetings and teleconferences.

These requirements ensure that employees can perform their duties effectively and safely within an office setting. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

Compensation and Benefits:

The budgeted salary range for this position is $130,000-$165,000, with a 12.5% annual bonus potential.

Our comprehensive benefits package includes:

• Health, dental, and vision insurance
• 401(k) plan with 4.5% employer contribution
• Paid time off and holidays
• Professional development opportunities
• Employee wellness programs

Salary range is based on consideration of required qualifications, experience, education, skill, training, certifications or seniority, etc. Schuman Cheese reserves the right to offer the selected candidate or applicant an hourly rate or salary at an appropriate level to be set and determined by Schuman Cheese that is commensurate with the applicant's qualifications, experience, education, skill, training, certifications or seniority.


We are unable to sponsor or take over sponsorship of an employment visa at this time.

Schuman Cheese does not accept unsolicited resumes and will not be held liable for recruiter fees associated with unsolicited resumes.


For remote positions only:

Candidates must reside in one of the following states: Arizona, Arkansas, California, Connecticut, Florida, Georgia, Hawaii, Illinois, Minnesota, Nevada, New Jersey, New York, Pennsylvania, South Carolina, Tennessee, Texas, Washington, Wyoming or Wisconsin. This arrangement ensures that all remote work is conducted from one of these approved locations.

AI Recruiting Notice: Schuman Cheese may use AI-assisted tools to support recruiting activities, including candidate sourcing, job description development, and recruitment communications. AI is used only to assist our recruiting team. All hiring decisions are made by qualified Schuman Cheese employees following human review and evaluation.