Lifecycle Marketing Specialist — Cross-Channel & Data-Driven

The Lifecycle Marketing Coordinator will support the lifecycle team in executing and optimizing lifecycle marketing campaigns across a range of channels to drive customer/runner engagement and retention for Favor Delivery. Reporting to the Lifecycle Marketing Manager, this role will help execute lifecycle campaigns and contribute to testing, analysis, creative development, and reporting. Channels will include email, push notifications, in-app messaging and other emerging channels. The ideal candidate is a curious, analytical, and detail-oriented marketer who’s eager to learn, and is excited to grow their career in a fast-paced, high-impact environment. What You’ll Do Support execution and optimization of lifecycle marketing campaigns across channels such as email, push notifications, and in-app messaging, ensuring timely launches and accurate targeting. Support campaign builds by refreshing or configuring components based on solution designs provided by marketing operations team specialists. Support in pulling data and reporting on campaign performance on a weekly, monthly and quarterly cadence. Support the maintenance of the CRM calendar, ensuring all campaigns align with key product launches, promotions, and customer lifecycle stages. Craft and submit clear and concise creative briefs to support lifecycle campaigns. Collaborate & build strong cross-functional relationships (e.g., Creative, Marketing Operations, Analytics, and Product) to support campaign planning, asset development, and delivery. Support the QA process for campaigns before deployment to ensure proper rendering, links, personalization, and message accuracy across all devices and platforms. Stay informed on CRM best practices and trends, helping the team identify new opportunities to improve campaign performance and user experience. Participate in brainstorming sessions for new creative concepts, test ideas, and campaign initiatives. Skills You Have Bachelor’s degree or equivalent experience. 0 - 1 years of experience working on lifecycle marketing campaigns, either in-house or at an agency (including working on lifecycle operations and reporting out on lifecycle campaign performance). Comfortable working with campaign performance data and making sense of metrics like OR, CTR, sessions, and conversion rates. Experience with ESPs and tools like Braze, Branch (or similar tools) and familiarity with coding languages such as HTML or Liquid (or similar dynamic content languages). Experience with project management tools (such as Asana, JIRA, Airtable). Experience with Excel/Google Sheets; familiarity with BI tools like Looker, Tableau, or Power BI is a plus. Who You Are Organized and detail-oriented, with strong time management skills and ability to meet deadlines. Eager to learn and grow in a fast-paced marketing team. A strong communicator who works well with cross-functional partners. Self-motivated and resourceful—you ask smart questions, take initiative, and follow through. Excited by data, creative experimentation, and solving real business problems through marketing. Life at Favor Where you’ll work: This is a hybrid role, meaning you’ll work from home roughly three days per week and collaborate with other team members in person at our HQ in Austin, Texas for the remaining work days. No matter where you work best, we foster an inclusive and flexible environment to support our workforce. Benefits: We offer premium health, vision, dental, and life insurance, alongside 401(k) options. We go beyond the basics, while also throwing in a Favor Gold subscription and H‑E‑B discounts! Paid time off (PTO): We offer unlimited PTO for salaried employees and ample vacation time to all team members. Learning and development: We encourage personal growth and education through Internships and Learning Labs taught by Favor team members and external facilitators. Community: Whether you’re an avid cyclist, dog lover, or Magic enthusiast, there’s a group for you here. We foster community through Employee Resource Groups (ERGs), company-wide events, happy hours, and regular connection opportunities. Diversity, equity, and inclusion: At Favor, we believe that to be the best delivery app in Texas, we need to represent all Texans. We are committed to growing a team with different backgrounds, experiences, abilities, and perspectives, and we are an equal opportunity employer. We review all resumes and qualifications with an open mind and encourage you to apply if this role interests you! In addition, as a candidate, if you require any accommodations throughout the recruitment process, simply let your recruiter know! Our talent acquisition team will work with you directly to ensure a smooth and delightful process. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. #J-18808-Ljbffr Favor Delivery