Sr. Field Marketing Manager

Senior Manager, Field Marketing

The Senior Manager, Field Marketing is a strategic, execution-focused marketer who owns ExtensisHR's entire field marketing engine end to end — from event strategy and ABM programs to pre/post-event nurture, onsite engagement, gifting, and broker activation. This role is built for a marketer who can run a disciplined, repeatable event process at scale while building and executing the multi-channel GTM campaigns that surround every program.

This is a single-contributor role (no direct reports) that plays a critical part in building measurable pipeline and accelerating revenue across our direct, broker, and vertical GTM channels. You will transform events from one-off tactics into integrated, GTM-aligned campaign programs that strengthen awareness, deepen relationships, and convert conversations into opportunities.

Success in this role rests on two proven capabilities: (1) the operational rigor to manage the full event process — timelines, budgets, vendors, logistics, lead capture, and reporting — with consistent, flawless execution; and (2) demonstrated experience building and executing multi-channel GTM campaigns that wrap each event in coordinated email, digital, direct mail, ABM, and sales motions. You are an analytical, iterative marketer who optimizes ROI, drives funnel progression, and brings discipline and creativity to every program you touch.

What You'll Do

• Field Event Strategy, Planning & Execution
• Own end-to-end strategy and execution of all in-person and virtual field events across direct, broker, and vertical channels — managing the complete event process from concept through post-event analysis.
• Evaluate, recommend, and execute a portfolio of third-party, industry, and vertical-specific events based on audience fit, funnel stage, and ROI.
• Build and manage integrated event programs aligned to GTM campaign layers (Attract → Nurture → Prove → Convert).
• Direct all event logistics, budget, staffing, vendor management, pre-briefs, and post-event debriefs, driving a consistent, repeatable process that ensures excellence at every event.
• Multi-Channel GTM Campaigns & ABM Programs
• Strategize, build, and execute multi-channel field and GTM campaigns that integrate email, direct mail, digital advertising, geo-targeted outreach, and personalized ABM tactics into a single coordinated motion.
• Translate GTM goals into campaign architecture — owning messaging, sequencing, channel mix, and execution from launch through measurement.
• Identify target accounts in partnership with Sales; build tailored ABM plays that support pipeline creation and acceleration.
• Align all field and campaign activities with GTM segments, personas, and vertical strategies.
• Event Operations, Process & Technology Integration
• Build and own a standardized event management framework — including timelines, funnel-stage alignment, KPIs, and content integration — that makes the event process consistent, scalable, and repeatable.
• Establish consistent Salesforce processes for pre-event list development, lead capture, follow-up workflows, and post-event reporting.
• Launch and maintain the Monday.com event calendar and operational workflows for visibility and coordination.
• Partner with Marketing Ops to integrate event nurture journeys, retargeting lists, and automated campaign workflows in Salesforce/HubSpot.
• Pre-Event Promotion, Nurture & Post-Event Follow-Up
• Own end-to-end pre- and post-event multi-channel communications — including audience segmentation, messaging, CTAs, and cadence across email and complementary channels.
• Build a repeatable Pre + Post-Event Nurture Playbook with rules for when and how to apply nurture flows based on event type.
• Collaborate with Corporate Marketing to ensure all content and messaging reinforce ExtensisHR brand standards.
• Ensure follow-up by GTM segments is timely, consistent, and measurable.
• Onsite Engagement & Lead Capture Excellence
• Develop and manage a scalable Onsite Engagement Toolkit including booth best practices, engagement tactics, lead capture SOPs, and qualification guidelines.
• Maximize face-to-face interactions by leveraging pre-event outreach, attendee lists, partner networks, and relationship-driven invitations.
• Coordinate with Sales to deliver consistent event briefs, talking points, and post-event debriefs that drive alignment and conversion.
• Strategic Gifting & Relationship Activation
• Own strategic gifting programs in partnership with Sales, including Sendoso activations tied to GTM campaigns, funnel stages, and target accounts.
• Deploy personalized gifting for ABM, executive engagement, and pipeline acceleration.
• Track performance, ROI, and revenue impact of all gifting campaigns and present outcomes to Sales and Marketing leadership.
• Broker Channel Activation
• Partner with the Broker Channel team to support localized and national activations.
• Coordinate broker partner events, gifting, referral programs, and awareness-driving initiatives.
• Develop broker-facing event and campaign playbooks that reinforce value, increase awareness, and accelerate referral volume.
• Partnerships, Associations & Community Engagement
• Research and recommend partnership opportunities (associations, trade groups, industry communities) that align with ExtensisHR's GTM strategy.
• Manage sponsored events and partner marketing opportunities across priority verticals.
• Reporting, Analytics & ROI Measurement
• Track, analyze, and report performance of field programs and campaigns — including attendance, engagement, lead quality, funnel progression, ROI, and influenced pipeline.
• Deliver event audits, insights summaries, and annual recommendations for strategic improvements.
• Provide leadership with clear reporting and recommendations to optimize the field marketing portfolio.

What You Bring

• • 3–5+ years in field marketing, regional marketing, events, ABM, or integrated campaign roles (B2B preferred).
  • Demonstrated ability to manage the full event process end to end — running multiple in-person and virtual events simultaneously across strategy, logistics, budget, execution, and reporting.
  • Proven experience building and executing multi-channel GTM campaigns that integrate email, digital, direct mail, ABM, and field tactics into coordinated, pipeline-driving programs.
  • Strong understanding of GTM funnels, performance metrics, and revenue marketing principles.
  • Experience with Salesforce, HubSpot, Monday.com, Sendoso, and event platforms (or equivalent).
  • Excellent project management and organizational skills; able to run multiple events and campaigns simultaneously with operational rigor.
  • Skilled in cross-functional collaboration with Sales, Marketing Ops, Corporate Marketing, and Product Marketing.
  • Strong communication and storytelling abilities with impeccable attention to detail.
  • Data-driven mindset with the ability to measure outcomes and continuously optimize programs.
  • Comfortable working independently with full ownership of strategy and execution.

Success in This Role Looks Like

• • A fully operational, repeatable event process and framework that maps every event to GTM goals and funnel stages.
  • Consistently executed multi-channel GTM campaigns that surround field programs and produce a measurable increase in qualified pipeline from events, ABM plays, and broker