Senior Content & Brand Strategist

Overit | Albany, NY (Hybrid) Overit is looking for a Senior Content & Brand Strategist who thrives at the intersection of strategy, storytelling, and creative execution. This role is for someone who can think big-picture about brands while also rolling up their sleeves to create compelling content that moves people to act. You’ll help shape campaigns from concept to execution, guiding messaging, positioning, and content strategies across a wide range of industries and platforms. You’ll collaborate closely with strategists, designers, account managers, SEO specialists, and media teams to build integrated campaigns that connect with audiences in meaningful ways. If you love developing ideas, pitching them confidently, and bringing them to life through exceptional content and brand thinking, we’d love to talk. What You’ll Do Lead brand and content strategy for a diverse portfolio of clients Develop messaging frameworks, brand narratives, and campaign concepts Create and oversee content across channels, including: Website copy Blog content Email campaigns Video/scriptwriting Long-form content Outdoor/billboard copy Sales materials Thought leadership Collaborate with creative, strategy, SEO, media, and client services teams to build integrated campaigns Present ideas, strategies, and creative concepts directly to clients Participate in pitches, proposals, and strategic planning initiatives Help brands define who they are, who they’re speaking to, and how to communicate effectively Identify growth opportunities and strategic recommendations for clients Ensure content aligns with brand voice, business goals, and performance objectives Stay current on trends in branding, content marketing, AI-enhanced search, and digital storytelling You’re Probably a Fit If You… Have 6+ years of experience in content strategy, copywriting, brand strategy, or related fields Have agency experience and enjoy fast-paced, collaborative environments Are an exceptional writer and editor with a strong portfolio Understand how content supports SEO, user experience, and conversion goals Can shift between strategic thinking and hands-on execution Love storytelling and building brands that resonate emotionally Are comfortable presenting ideas and defending creative decisions Enjoy learning new industries and becoming a subject matter expert Think critically, creatively, and strategically Are organized, proactive, and collaborative Have experience building or refining content processes and workflows Bonus Points Experience with AI-assisted content workflows and marketing tools Experience conducting brand workshops or messaging exercises Familiarity with paid media and multichannel campaign development Video scripting or podcast/content production experience Benefits 401(k) with company contribution Health, dental, vision, and life insurance Paid time off Professional development and learning opportunities Team lunches, outings, and events Flexible, collaborative, creative work environment Coworkers you’ll actually enjoy being around To Apply Please send: Resume Cover letter Writing samples and/or portfolio pieces you’re proud of We want to see how you think, write, and tell stories #J-18808-Ljbffr