Senior Digital Marketing Manager

We’re hiring a Senior Digital Marketing Leader to drive growth for a fast-paced Home Improvement brand based in New York City. This is a high-impact role for a performance-driven marketer who knows how to blend creative thinking with data to scale customer acquisition, improve conversion, and drive measurable revenue growth. What you’ll own: Lead lead acquisition strategy Optimize campaigns for cost per appointment, conversion, and ROI Own social media and digital strategy Drive A/B testing across landing pages, creative, messaging, and offers Build CRM segmentation, nurture flows, remarketing, and reactivation strategies Translate campaign performance into actionable insights through dashboards, KPI tracking, and budget optimization Test new creative formats, AI tools, and automation workflows to unlock scalable growth What we’re looking for: 7+ years in performance marketing and digital growth marketing Deep hands‑on expertise with paid social, especially Meta Proven success improving conversion rates through structured testing Strong CRM, lifecycle marketing, and database monetization experience Advanced analytics skills across Google Analytics 4, ad platforms, and reporting dashboards Experience in DTC, lead generation, or high-volume customer acquisition environments This is an opportunity to join a growth-focused team where strategy, experimentation, and execution directly impact business performance. #J-18808-Ljbffr