Vice President, Business Analytics Lead Analyst

Responsibilities Strategic development and execution of advanced analytics for the Citi US Consumer Cards Retention program, encompassing both Account Retention and Pre-emptive Retention. Perform data analysis to identify customer behavior patterns across Phones, Digital, and Email channels, translating insights into targeted omni-channel marketing recommendations. Project management to build consensus and maximize revenue and optimize portfolio value within the credit card business. Design, implement, and evaluate experimental designs, including A/B tests, partial-factorial, and full-factorial designs, for testing new offers, products, strategies, and Existing Customer Management initiatives. Provide actionable insights to continuously refine and recommend future offerings and strategies across all retention channels. Manage advanced segmentation and targeting models for credit card retention campaigns. Establish robust forecasting and performance measurement methodologies to predict and track impact. Formulate and present data-backed recommendations for future enhancements, strategic business opportunities, and operational policy adjustments for credit card retention. Identify attrition risks and develop strategies to mitigate them. Translate complex analytical outputs into actionable credit card customer behavioral insights and communicate findings to senior leadership. Collaborate closely with modeling team, providing business expertise on advanced Machine Learning techniques. Work with metrics for monitoring, validation, and optimization of predictive models. Drive continuous innovation in credit card retention analytics by researching, evaluating, and integrating cutting-edge data sources, analytical tools, and technologies. Lead acquisition, integration, and analysis of diverse operational data sets from various internal and external sources to conduct comprehensive exploratory and confirmatory data analysis. Ensure strict adherence to Control & Compliance frameworks including Model Risk Management, End User Computing, and Legal & Fair Lending guidelines. Meet audit and control requirements pertaining to credit card retention analytics, data governance, and program execution. A telecommuting/hybrid work schedule may be permitted within a commutable distance from the worksite, in accordance with Citi policies and protocols. Requirements Master’s degree in Engineering (any), Business Analytics or related field and at least 1 year of experience as a Credit Portfolio Senior Analyst or related role, OR Bachelor’s degree and at least 3 years of experience. Experience with PySpark and Hive for data manipulation, feature engineering, and statistical modeling of credit card transactional and behavioral data. Experience with SAS programming for data extraction from Teradata warehouses. Experience developing predictive models for credit card revenue forecasting and credit card retention propensity scoring. Strong SQL skills for query development, data extraction, and ad‑hoc analysis from large‑scale relational databases including Teradata. Experience with Profit and Loss analysis for credit card portfolios. Experience developing comprehensive simulation scenarios to optimize portfolio performance. Data visualization and dashboard experience using Tableau. Experience presenting to senior leadership. Experience with BASH scripting, Excel, and VBA macros. Ability to work in a distributed computing environment and to comply with Model Risk Management, End User Computing, and legal/fair lending guidelines. Wage Range $182,000 to $205,700 Job Family Decision Management, Business Analysis Time Type Full time Primary Location New York, New York, United States Benefits Medical, dental & vision coverage; 401(k); life, accident and disability insurance; wellness programs; paid time off packages including planned vacation, unplanned sick leave, and paid holidays. Equal Employment Opportunity Statement Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law. Accessibility If you are a person with a disability and need a reasonable accommodation to use our search tools or apply, please refer to Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster. Application Details Applicants should submit resumes at jobs.citi.com. Please reference Job ID #26967985. EO Employer. #J-18808-Ljbffr Citigroup Inc.