Field Marketing Specialist

Field Marketing Specialist Pei Wei Asian Kitchen / West Coast

Capital Hours: Full-Time; 8-hour shift, M-F Dallas, TX * Houston, TX * Phoenix, AZ * South Florida

Position Overview Marketing doesn't happen from behind a desk- it happens in our restaurants and out in our communities. If you're outgoing, love meeting new people, enjoy building relationships, and aren't afraid to sell a great brand, this could be the perfect role for you. We're looking for an energetic, outgoing, and entrepreneurial Field Marketing Specialist to serve as the face of Pei Wei within their assigned market. This role is responsible for driving sales and building brand awareness by creating local marketing plans, developing community partnerships, supporting restaurants, generating catering opportunities, and finding creative ways to introduce more guests to Pei Wei. You'll spend the majority of your time in the field- visiting restaurants, meeting local businesses, attending community events, building relationships, creating social content, and identifying opportunities that grow traffic. If you love connecting with people, thinking creatively, and making a measurable impact on a business, we'd love to meet you.

Responsibilities

Serve as the local marketing expert for your assigned market, identifying opportunities to increase traffic, awareness, and sales

Develop and execute annual and quarterly local store marketing plans tailored to each restaurant

Spend the majority of your time in restaurants and the community building relationships with local businesses, schools, organizations, hotels, hospitals, and community partners

Execute grassroots marketing initiatives including sampling/selling events, business outreach, sponsorships, partnerships, and community events

Generate catering leads and support restaurants in growing their catering business

Support new restaurant openings, remodel celebrations, menu launches, and promotional activations

Work alongside restaurant leadership teams to identify local opportunities and execute marketing initiatives that drive measurable results

Create engaging social media content while capturing authentic stories from restaurants, team members, and guests

Build relationships with local influencers, media outlets, and community organizations to increase brand awareness

Stay informed on local market trends, competitors, and emerging opportunities that could impact restaurant performance

Track marketing activities and measure results including traffic, sales, catering growth, and return on investment

Represent the Pei Wei brand with enthusiasm while ensuring all marketing activities reflect company standards and brand values

Qualifications

Education & Experience Bachelor's degree in Marketing, Communications, Business, or a related field preferred

0-3 years of experience in field marketing, local store marketing, community marketing, restaurant marketing, retail marketing, or a related role

Experience supporting multi-unit restaurant or retail brands is a plus

What Makes You Successful Naturally outgoing and comfortable meeting new people

Self-starter who enjoys working independently and taking ownership of a market

Creative thinker who can identify opportunities others might miss

Strong organizational and project management skills

Excellent written and verbal communication skills

Comfortable creating social media content and representing the brand publicly

Strong analytical skills with the ability to measure results and adjust strategies

Ability to manage multiple priorities in a fast-paced environment

Passion for food, hospitality, and creating memorable guest experiences

Additional Requirements Ability to travel frequently throughout your assigned market (approximately 70-80%). Must reside within the assigned market

Ability to work occasional evenings and weekends to support community events and restaurant activations

Valid driver's license and reliable transportation

Why You'll Love This Role Every day is different. One morning you might be meeting with a local business to build a catering partnership. That afternoon you could be helping a restaurant execute a community event, filming social content, or introducing Pei Wei to hundreds of potential guests at a local festival. If you're energized by building relationships, thinking creatively, and seeing your work translate into real restaurant sales, this is the role for you.