Associate Director

Job Title: Associate Director, NA Omnichannel Specialty Care CRM – Location: Cambridge, MA Overview The NA Omnichannel Specialty CRM Lead (Associate Director) is a strategic and execution-focused role responsible for advancing Sanofi’s Salesforce Marketing Cloud (SFMC) capabilities across North America. Sitting at the intersection of marketing, data, and customer experience, this role partners closely with Specialty brand teams to translate engagement strategies into operationalized, personalized omnichannel campaigns and drives measurable impact across all channels. Key Responsibilities Partner with brand marketing teams to translate business and customer engagement strategies into actionable omnichannel campaigns that drive measurable outcomes. Lead the end‑to‑end execution of customer engagement programs, ensuring the right customers are reached with the right messages at the right time. Enable more effective customer segmentation, targeting, and personalization using insights to improve relevance and impact of campaigns. Collaborate across marketing, digital, analytics, and field teams to deliver seamless, coordinated customer experiences across channels. Identify opportunities to improve campaign performance, customer engagement, and ROI, providing actionable recommendations to brand teams. Support the evolution of omnichannel capabilities by incorporating data‑driven insights and advanced decision‑making approaches, including AI‑enabled recommendations. Ensure all customer engagement activities align with regulatory, compliance, and data privacy standards. Strengthen ways of working by driving process improvements, operational efficiencies, and scalable best practices. Partner with external agencies and strategic vendors to ensure high‑quality execution and continuous innovation. Support onboarding and development of team members and contribute to a culture of learning, collaboration, and continuous improvement. Contribute to broader transformation initiatives focused on enhancing customer experience, marketing effectiveness, and organizational agility. Qualifications & Experience Strong experience in omnichannel marketing, CRM, or customer engagement roles, preferably within healthcare or other regulated industries. Proven track record of improving campaign performance, customer engagement, and marketing effectiveness. Deep understanding of customer segmentation, targeting, and personalization strategies. Experience working with data and insights to inform marketing decisions, including familiarity with advanced analytics or AI‑driven approaches. Excellent cross‑functional collaboration skills, with the ability to influence and align stakeholders across marketing, digital, analytics, and operations. Strong project management and organizational skills, with the ability to manage multiple priorities in a fast‑paced environment. Clear and effective communication skills, with the ability to translate complex ideas into business‑relevant insights. Experience working with external partners and vendors to deliver business outcomes. Familiarity with leading marketing and customer platforms is a plus, including Salesforce Marketing Cloud, Salesforce Data Cloud (Data 360), Salesforce Health Cloud, e‑commerce platforms, and Twilio Segment. Requirements Bachelor’s degree in business, marketing, or technology (or equivalent). 5+ years combining Salesforce Marketing Cloud (SFMC) expertise with leadership experience (managing teams, cross‑functional initiatives, or external partners). Experience within pharmaceutical, biotech, life sciences, healthcare, or similarly regulated industries strongly preferred. Experience managing external vendors is preferred. Strong project management and change‑management skills in a multi‑priority environment. Benefits Sanofi offers a comprehensive rewards package that recognizes your contributions and amplifies your impact, including high‑quality healthcare, prevention and wellness programs, at least 14 weeks of gender‑neutral parental leave, and opportunities for career advancement both within and across the organization. Equal Opportunity Employer Sanofi Inc. and its U.S. affiliates are equal‑opportunity employers committed to a culturally inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, age, ancestry, nationality, marital, domestic partnership or civil union status, sex, gender, gender identity or expression, sexual orientation, disability, veteran or military status, or any other characteristic protected by law. #J-18808-Ljbffr