Marketing Generalist

The Emerald Cloud Laboratory (ECL) enables life scientists to move out of the lab, and to conduct research entirely from a computer. Stepping away from manual completion of experiments at the bench, scientists on the ECL leverage the remote, automated execution of all standard biology and chemistry experiments in Emerald’s industrial lab facilities, working within a software platform for all stages of research workflows, from experimental design to data analysis.Our system empowers scientists at Big Pharma companies, startups, and academic laboratories by allowing them to run wet lab experiments from anywhere in the world without ever stepping foot into the lab Emerald Cloud Lab is looking for a Marketing Generalist to lead the creation and distribution of content that establishes ECL as a thought leader in cloud laboratory science and automation. This role sits at the intersection of scientific credibility and marketing craft — you'll translate complex, technical work into content that resonates with scientists, R&D leaders, and technical decision-makers. What You'll Do Own the content marketing calendar, aligning output with brand, demand generation, and sales enablement goals. Write, edit, and manage the production of blog posts, articles, case studies, and web copy that speak credibly to a scientific and technical audience. Research, write, and publish in-depth white papers and technical reports that showcase scientific rigor and product capability. Develop thought leadership content — bylines, opinion pieces, and long‑form assets — in partnership with subject‑matter experts, scientists, and leadership. Partner with product, science, and engineering teams to translate technical and scientific concepts into clear, compelling narratives. Manage freelance writers, designers, and agency partners as needed to scale content production. Track and report on content performance (traffic, engagement, pipeline influence) and iterate based on results. Ensure all content maintains scientific accuracy and technical credibility. Support the planning and execution of integrated marketing plan and campaigns across email, website, social media, webinars, events, content, and other relevant channels. Manage multiple day‑to‑day marketing activities, balancing planned initiatives with changing business priorities and time‑sensitive needs. Work with Design to improve the company website, including webpage updates, basic SEO, site organization, conversion paths, and content accuracy. Help plan and execute webinars, conferences, and other events, including promotion, registration, collateral, and post‑event follow‑up. Support company announcements, customer communications, product marketing, and other cross‑functional marketing needs. Track campaign and channel performance, including engagement, lead generation, conversion, and pipeline influence, and recommend improvements based on the results. Monitor the primarily automated inbound lead triage process, ensuring inquiries are captured, categorized, and routed promptly through HubSpot. Research companies and individual contacts as needed to validate lead information, assess basic fit, and provide relevant context, reviewing exceptions or ambiguous inquires. Build and maintain HubSpot forms, lists, campaigns, email programs, landing pages, basic workflows, lead‑routing rules, and nurture programs. Maintain CRM data quality, creating dashboards and reports covering campaign performance. Regularly audit the inbound workflow for gaps, delays, or routing errors and work with Sales to improve qualification criteria, automation rules, handoff processes, and reporting. Document repeatable processes, templates, workflows, and standards as the company’s marketing infrastructure develops. What You Bring 2-5+ years of experience in marketing, with a track record of owning marketing functions. Hands‑on experience with website design and content management — comfortable working in a CMS and thinking about site structure, UX, and on‑page content. Demonstrated experience working on and publishing white papers and thought leadership content for a technical or scientific audience. A technical background — a degree or hands‑on experience in chemistry, life sciences, or a related scientific field is strongly preferred. Prior experience working in a technical or scientific company (e.g., lab automation, biotech, life sciences, or R&D‑driven organization). Excellent writing, editing, and storytelling skills, with the ability to make complex technical topics accessible without oversimplifying them. Strong project management skills; able to manage mul8ple content workstreams and deadlines simultaneously. Comfortable collaborating directly with scientists, engineers, and technical leadership to source and validate content. Prior experience with CRMs. Nice to Have Experience in cloud laboratory, lab automation, biotech, or pharma/life sciences marketing. Familiarity with SEO best practices and marketing analytics tools. Experience with graphic design or working closely with design teams on visual content. Experience with HubSpot #J-18808-Ljbffr