People & Talent Lead

Passionfroot People & Talent Role

Location: New York / Hybrid

Type: Full-time

Salary: $120,000–$165,000

About Passionfroot

Creator-led growth is one of the fastest-growing channels in B2B - we're building the infrastructure behind it.

Passionfroot is the leading platform where modern companies scale creator-led growth, and where top creators manage and monetize brand partnerships.

Our customers are some of the most ambitious, fastest-moving companies in the world - Replit, Figma, Framer, LumaAI, Gamma, Airtable - companies that set the standard for what modern growth looks like. We help them run high-impact creator programs across LinkedIn, YouTube, newsletters, and more.

We're growing 13x in revenue year over year, profitable, and backed by leading investors including Creandum, Supernode, and a Tier 1 US VC (soon to be announced!) and founders and operators from Cursor, Anthropic, n8n and more. We're expanding fast across New York, Europe, and Brazil - and we're just getting started.

This Is a Rare Kind of Role

We're looking for our first People & Talent hire - someone who will own both the talent machine and the people foundation underneath it.

Here's what makes this different from most talent roles:

The company you'd be selling. Passionfroot is a genuinely exciting story to tell talent - category-defining product, top-tier VC backing, 13x YoY growth, profitable, and a customer list that reads like a who's who of ambitious tech. Recruiting here is not a hard sell.

The roles you'd be filling. You won't be hiring for generic positions. You'd be building the team behind a new market category - finding the GTM leads, engineers, and operators who want to be part of something early and a market category that is being defined by Passionfroot.

The ownership. There's no existing people function to inherit or navigate. You'd design it from scratch, own it end-to-end, with direct input into how Passionfroot builds its culture and team quality.

The access. You'd work directly with the founders and Head of Operations. No layers, no bureaucracy - real decisions made fast with the people building the company.

What You'll Own

Talent (primary spike)

• Build and run the hiring function end-to-end
• Partner with founders and hiring managers on hiring plans and role prioritization
• Drive hiring across key functions including go-to-market, growth, and product/engineering
• Build sourcing, interview, and assessment processes that are rigorous and efficient
• Create a strong candidate experience from first touch through day one
• Help train the team to become strong interviewers and talent spotters
• Build the foundations of the recruiting machine so hiring becomes scalable and repeatable

People Operations

• Own onboarding - design a world-class experience for every new hire across all geographies
• Manage payroll and partner on compensation processes, including cross-border employment setup and compliance
• Drive culture - own team rituals, values reinforcement, and employee engagement initiatives as we scale
• Build the people foundations (leveling, policies, handbook, tooling) that a growing multi-geo team needs

Who We're Looking For

• Strong talent acquisition background in high-growth startups
• Experience scaling a company through a similar stage of growth
• Comfortable hiring across multiple geographies, ideally US and Europe; Brazil exposure is a plus
• Strong judgment on talent quality, especially in New York go-to-market hiring
• Able to distinguish polish from substance in highly competitive markets
• Hands-on operator who is happy building from scratch
• Strong communicator who can represent the company credibly and compellingly
• High ownership and ability to operate with speed
• Brings genuine people operations experience - onboarding, payroll, leveling, cross-border employment, and culture-building are not afterthoughts for you

Success in This Role Looks Like

• Core priority roles filled with A+ candidates, fast
• Hiring managers are well-supported and calibrated
• Candidate experience is consistently strong, including for rejected candidates
• Recruiting process is clear, fast, and scalable
• Onboarding is smooth, consistent, and high-quality across all geographies
• Payroll and people ops run reliably with clear ownership
• Culture and team rituals are intentional and contribute to retention

What We Offer

• Competitive salary: $120,000–$165,000
• Meaningful equity - you're joining early, and that matters
• 100% health insurance premium coverage
• 21 days PTO
• Flexible hybrid (New York-based)
• Team off-sites - Barcelona, Mallorca, South of France, Berlin
• Latest Apple hardware

Why This Role Matters

The people you bring in will write the next chapter of Passionfroot's story. As our first People & Talent hire, you won't just be filling roles - you'll be defining the caliber, character, and culture of the team building a new category. If you've ever wanted to be the person behind the scenes of a breakout company, this is that opportunity.

Passionfroot is an equal opportunity employer. We welcome applications from people of all backgrounds and are committed to a fair and inclusive hiring process.