Director, Social Media

Director, Social Media (Confidential Search) About the Opportunity A leading premium lifestyle and apparel brand is seeking a strategic and culturally connected Director, Social Media to lead its organic social media strategy and elevate the brand's presence across today's most influential platforms. This is an opportunity to shape how an iconic consumer brand connects with the next generation through compelling storytelling, community engagement, and innovative content strategies. Reporting into senior marketing leadership, this role will define the social vision, build scalable processes, and partner cross-functionally to drive measurable business impact. Position Summary The Director, Social Media will own the brand's organic social ecosystem across key and emerging platforms, translating marketing campaigns, product launches, collaborations, and cultural moments into engaging, platform content. This leader will oversee social strategy, editorial planning, content development, community management, analytics, and team leadership while ensuring social media is fully integrated with influencer marketing, e-commerce, retail marketing, public relations, and broader brand initiatives. Key Responsibilities Develop and lead the brand's organic social media strategy across Instagram, TikTok, YouTube, Pinterest, and emerging platforms. Create annual, seasonal, and campaign-specific social strategies aligned with business objectives and integrated marketing initiatives. Own the social content calendar and publishing strategy, balancing brand storytelling, commercial priorities, trend-responsive content, community engagement, and creator-generated content. Partner closely with creative, content, and marketing teams to develop platform-specific assets optimized for each social channel. Foster a community-first approach that strengthens engagement, builds brand affinity, and cultivates authentic consumer relationships. Monitor cultural trends, emerging platforms, creators, and conversations to identify opportunities for timely and relevant content. Establish KPIs and reporting frameworks to evaluate channel performance, audience insights, and content effectiveness. Leverage analytics to optimize content strategy, posting cadence, and platform investments while supporting broader business objectives. Lead social strategy for major campaigns, collaborations, product launches, retail activations, and brand moments. Partner cross-functionally with influencer marketing, paid media, public relations, e-commerce, retail marketing, and merchandising to ensure integrated execution. Build, mentor, and develop a high-performing social media team while creating scalable processes that support creativity, agility, and operational excellence. What We're Looking For We're seeking a strategic marketer who combines strong creative instincts with a data-driven mindset. The ideal candidate has a deep understanding of social platforms, internet culture, and evolving consumer behavior, along with a proven ability to build engaged communities for fashion, lifestyle, beauty, or consumer brands. This individual thrives in fast-paced environments, embraces collaboration, and understands how to translate cultural relevance into measurable business results. Required Qualifications 7–10+ years of progressive social media experience, including leadership at the Director level or equivalent. Proven success developing and executing social media strategies for fashion, lifestyle, beauty, entertainment, or other consumer-facing brands. Deep expertise across Instagram, TikTok, YouTube, Pinterest, and emerging platforms, including platform best practices and evolving content formats. Demonstrated ability to translate cultural trends into compelling brand storytelling that resonates with modern consumers. Strong analytical capabilities with experience using performance metrics to optimize strategy and content effectiveness. Experience managing, mentoring, and developing high-performing teams. Excellent communication, presentation, and cross-functional collaboration skills. Preferred Qualifications Experience creating recurring content franchises or always-on social programming. Background partnering with influencer marketing, paid media, and brand partnership teams on integrated campaigns. Experience within premium apparel, fashion, lifestyle, footwear, beauty, or other culturally driven consumer brands. Additional Information Compensation: Competitive base salary (Range: $140,000 - $160,000) plus bonus opportunity, commensurate with experience. Benefits: Comprehensive health benefits, retirement savings program with employer contribution, employee discounts, wellness offerings, and additional employee programs. Work Arrangement: Hybrid position based in the Los Angeles area, with regular in-office collaboration. #J-18808-Ljbffr