Senior Marketing Manager - Non Personal Promotion/Imunno-Oncology

Why AstraZeneca: 

AstraZeneca is a global, science-led, patient-focused pharmaceutical company. We are leading a revolution in oncology to redefine cancer care. Our bold ambition is to eliminate cancer as a cause of death. 

This is an opportunity to join a team dedicated to transforming the future of oncology by putting patients first and following the science to bring next generation medicines to life.  

What You’ll Do :

The Senior Marketing Manager of Non Personal Promotion, will be responsible for the execution of HCP media and digital marketing efforts in the US on a set of IMFINZI indications, and potentially support the launch of new Oncology products within the growing portfolio. This role may also support Consumer marketing efforts within the IO franchise. This position is in person, based in Gaithersburg, MD and will report to the Senior Director of NPP & Consumer Marketing, IO.  

• Lead implementation of HCP, non-personal, digital marketing strategies in the US market for a set of IO indications 

• Support the HCP digital launch activities for new Oncology products within the IO franchise 

• Lead implementation of innovative HCP digital marketing strategies and programs in the US market 

• Support the creation of HCP campaign strategies with a focus on opportunities that enable us to orchestrate our campaigns across channels and functions 

• Manage creative projects and workflow with agency and media agency of record 

• Lead implementation of HCP, non-personal, digital marketing strategies in the US market 

• Manage digital media activations with our media agency ensuring best-in-class media plan, performance and execution 

• Potentially create consumer marketing strategies and tactics across a tumor type with multiple indications for IMFINZI 

• Support the overall IMFINZI pan tumor consumer approach across all indications by partnering with broader consumer team 

• Contribute to a team culture built on the foundation of trust, open communication and fun 

• Collaborate with legal, regulatory, and compliance stakeholders to ensure development and execution of compliant marketing initiatives  

• Collaborate within the IO brand team and cross functional teams such as Market Access, Sales, Medical, Regulatory and Legal, to ensure full alignment, maximize synergies and advance the business  

• Effectively manage marketing budget for areas of responsibility 

• Collaborate to provide a holistic view of media data and analytics, helping define clear KPls across the marketing funnel that enable the team to clearly gauge investment effectiveness 

• Assist in the identification, evaluation, and adoption of new partnerships and technologies 

• Leverage best practices from within the global commercial organization and continually foster learning from industry and outside of industry best practices 

• Support broader NPP & Consumer team with a nimble team-first mindset 

Who You Are :

• A motivated, high-energy professional with a demonstrated track record of developing and implementing marketing strategies and tactics that deliver strong commercial results 

• A collaborator and relationship builder with a proven ability to work cross-functionally to bring digital media strategies to life while ultimately driving business results within a heavily matrixed, fast-paced environment  

• A self-starter and out of the box thinker who will maintain the foundational elements of a digital strategy for HCPs while bringing new ideas and tactics to the table to optimize effectiveness and ultimately change behaviors 

What Experience Do You Have:

• Bachelor’s Degree required 

• 3 years of total commercial healthcare or healthcare related experience required 

• US pharma digital marketing experience required 

• Oncology product marketing experience preferred 

• Product launch experience preferred 

• Outstanding project management skills and experience managing multiple vendors, marketing partners, agency partners and budgets  

• Ability to effectively manage multiple competing priorities to meet deadlines 

• Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues  

• Ability to assess risks and benefits to make timely, sound decisions with various levels of information, and accept responsibility for meeting and/ or exceeding objectives 

• Experience working closely with field sales organizations to implement sales or marketing programs with measurable business impact  

The annual base salary for this position ranges from $151,081-$226,622. However, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.  In addition, our positions offer a short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program (salaried roles) or to receive a retirement contribution (hourly roles). Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Date Posted

Closing Date

Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.