Manager, Digital Marketing *Remote
Hifi
About HIFI HIFI is a stablecoin infrastructure company building technology for the next-generation of financial products. Institutions and enterprises already use our platform and APIs to move billions of dollars in production environments around the world, and we are still early. About HIFI HIFI is a stablecoin infrastructure company building technology for the next-generation of financial products. Institutions and enterprises already use our platform and APIs to move billions of dollars in production environments around the world, and we are still early. We work in person at our office in Flatiron and are intentional about who we work with. HIFI's marketing team helps fintechs, banks, and financial institutions understand how stablecoin payments can work for their business and why HIFI is the right infrastructure to build on. The team works closely with sales and product to reach the companies that will benefit most from HIFI, through programs, events, content, and the website. As more institutions begin moving money on stablecoin rails, the team's work determines how many of them start that journey with HIFI. Marketing Manager leads this work day to day. You'll plan and run the programs that introduce HIFI to new customers, and you'll measure their impact on how our business grows. This is a hands-on role with real ownership: you'll execute programs yourself, manage the marketing budget and tools, and work directly with sales to understand which efforts lead to lasting customer relationships. You'll also help leadership decide where to invest next based on what's working. Plan and run HIFI's marketing programs for fintechs, banks, and financial institutions, from first touch through to a conversation with sales. Own HIFI's presence at industry conferences and events, including selecting which ones to attend, managing logistics, and following up with the companies we meet. Host HIFI's own events, such as customer dinners, roundtables, and webinars, that bring payments and finance leaders together. Manage the website as a channel for new customers, working with design and engineering to improve how visitors find what they need and get in touch. Produce and distribute content that helps prospective customers evaluate stablecoin payments, using the positioning and messaging set by product marketing. Run email and digital programs, and maintain the marketing tools and CRM data that support them. Work with sales to define the customers we want to reach, track how programs contribute to new business, and share what's working with leadership. Manage the marketing budget and outside partners, including agencies and event vendors. 6+ years of experience in demand generation or growth marketing, ideally at a B2B fintech, payments, infrastructure, or crypto company. Experience planning and running events end to end, from industry conferences to small executive dinners. Hands-on experience with marketing and CRM tools such as HubSpot or Salesforce, and comfort working with the data behind them. Strong writing skills and the ability to turn technical material into content that payments and finance audiences find useful. You're comfortable managing a budget and outside partners, and you prefer doing the work yourself to directing others to do it. Comfort operating in a fast-moving environment where priorities shift as the market and the business evolve. This is a chance to build how HIFI reaches those institutions at the point when the market is forming, and to see your work show up directly in the customers HIFI signs and the business it grows. Must be within a commutable distance from our office and able to work in person most days of the week. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected status. #J-18808-Ljbffr
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