PPC Specialist (Social Paid / Adwords)

PPC Specialist (Social Paid / Adwords) About Bold+Beyond At Bold+Beyond, we help brands to create value and drive long‑term growth. Bold+Beyond is a consulting and creative agency that specializes in driving awareness, growth, and customer retention in today’s increasingly complex, cluttered world. Our core value is a mix of 50% strategy and 50% creativity. We are proud to work with some of the most influential brands in the world from Fortune 500 companies to fast‑growing startups such as HUM Nutrition, Prive Revaux, SureSale, Agnetix, and Clay AIR. Location: Beverly Hills / West Hollywood – Actual Location: Remote – Hours: Full‑Time – Start Date: Immediate Responsibilities Customer/User Acquisition including paid social, paid search, display, and partnerships Manage and optimise large‑scale paid social on Facebook, Instagram, LinkedIn, YouTube and paid search on Google AdWords, Bing, Apple Search, and Amazon Search to meet target KPIs across diverse initiatives (revenue generation, new subscribers, win‑back, new product or series awareness, app installs, content sampling, video views, product engagement) Generate, maintain, and refine keyword lists (long‑tail keywords and phrases), ad copy, site link extensions, and other campaign assets Perform ongoing keyword research for inclusion and exclusion Implement digital marketing campaigns on paid social channels (Facebook, Instagram, Pinterest, Twitter, Snapchat) Adjust and optimise marketing campaigns/keywords and plans to meet changing market and competitive conditions to hit ROAS targets using feedback & input from Senior leadership Adjust and update ad assets and monitor campaigns Pull platform reporting to monitor campaign pacing and keep campaign reports up to date QA campaign launches and ensure data is properly fed into reporting tools Demonstrate interest in developing stronger analytical skills to measure and report on marketing programs and KPIs Manage the monthly invoicing process Create and deliver presentations of test results and strategies to clients Collect data that can be analysed to develop optimisation strategies to ensure campaign performance and drive growth Stay abreast of new platform updates and features Special ad‑hoc projects as needed Requirements 3+ years of experience in paid social campaigns (Facebook, Instagram, YouTube, and/or other social channels) Experience with creating advertising campaigns, composing audience targeting strategies, generating ad creative for testing, and optimising for increased ROAS Demonstrated ability to interpret data for insights and next steps Facebook Blueprint certification preferred Exceptional verbal and written communication skills Understanding of social media metrics, conversion funnels, and ability to link results with specific elements of a broader campaign Demonstrated self‑direction and motivation – ability to be autonomous and pursue new aspects of an evolving field, drive the team forward, and thrive under challenges Works well under pressure; some responsibilities may be time‑sensitive and under tight deadlines Video editing skills / knowledge of Adobe Premiere is a plus Benefits Competitive salary, flexible working arrangements, ongoing professional development opportunities, and a collaborative work environment focused on strategy and creativity. #J-18808-Ljbffr Bold and Beyond