Creative Strategist

Role Description

We're hiring a Creative Strategist to lead the ideation, testing, and optimization of high-performing ad creative for our Growth Marketing team, here at Paleovalley. In this role, you'll transform performance data into winning creative concepts, developing new hooks, messaging angles, and formats that drive scalable growth. Reporting to the Creative Manager, you'll play a key role in improving our core marketing KPIs, including ROAS, nCAC, MER, and CPA.

• Develop high-volume, performance-driven creative concepts across hooks, messaging, angles, and formats to fuel continuous testing and growth.
• Build and manage a structured creative testing roadmap that prioritizes new ideas, experiments, and scalable opportunities.
• Analyze creative performance to identify winning patterns, detect creative fatigue, and uncover opportunities for optimization and iteration.
• Translate performance insights into actionable creative strategies, producing fresh concepts that improve efficiency and scale.
• Iterate on top-performing ads by creating new hooks, formats, messaging variations, and executions that extend creative lifecycle and maximize results.
• Write clear, strategic creative briefs that provide editors with compelling scripts, visual direction, hook variations, and defined performance objectives.
• Write creator briefs that turn strategy into clear, conversational direction with talking points that feel natural to say on camera, not ad copy read off a script.
• Collaborate closely with Media Buyers to understand campaign performance and ensure creative aligns with scaling opportunities and growth priorities.
• Partner with the Creative Manager and Creative Operations Lead to align creative strategy, production priorities, and execution across the team.
• Champion a culture of continuous experimentation by proactively introducing new creative ideas, trends, and testing opportunities that drive measurable business outcomes.

Qualifications

• 2–5 years of experience in creative strategy, performance marketing, direct response marketing, or a related role.
• Proven experience developing or influencing high-performing paid social ad creative.
• Strong understanding of paid social advertising platforms, including Meta, TikTok, and YouTube.
• Experience applying creative testing frameworks to optimize campaign performance.
• Working knowledge of direct response marketing principles.
• Experience analyzing marketing performance data and translating insights into actionable creative recommendations.
• Strong written and verbal communication skills with the ability to create clear creative briefs and collaborate effectively across teams.
• Experience with a creative analytics platform like Motion (or comfort getting up to speed).

Requirements

• Experience writing scripts or ad copy.
• Familiarity with UGC-style creative and influencer formats.
• Background working with video editors or production teams.
• Familiarity using AI tools (Claude, Gemini, ChatGPT) to create ideation and brief production.
• Comfortable using AI in your workflow, day-to-day.

Benefits

• Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost.
• Generous Paid time off to support balance and rest.
• Paid sick time for when you need it.
• Six (6) paid holidays each year.
• Paid parental leave for growing families.
• 100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance.
• 401(k) with up to a 4% company match after one year of service.
• Monthly product stipend or access to perfectly imperfect damaged product so you can enjoy the nutrient-dense foods you help bring to others.