Marketing Specialist (Sales)

Frisco, United States | Posted on 08/13/2026 WorldLinkis a rapidly growing information technology company atthe forefront of the tech transformation. From customsoftware development to cloud hosting, from big datato cognitive computing, we help companies harnessand leverage today’s most cutting-edge digitaltechnologies to create value and grow. Collaborative. Respectful. Work hard Play hard. A place todream and do. These are just a few words that describewhat life is like at WorldLink. We embrace a culture ofexperimentation and constantly strive for improvement andlearning. We takepride in our employees and their future with continuedgrowth and career advancement. We put TEAM first. We are acompetitive group that like to win. We're grounded byhumility and driven by ambition. We're passionate, andwe love tough problems and new challenges. You don'thear a lot of "I don't know how" or "Ican't" at WorldLink. If you are passionate aboutwhat you do and having fun while doing it; tired of rigidand strict work environments and would like to work in anon-bureaucratic startup cultural environment, WorldLink maybe the place for you. We are looking for a Marketing Specialist (Sales) who is passionate about digital marketing and content creation. You will be responsible for driving and executing the sales marketing and brand strategy for global campaigns across WorldLink. You will support the sales team with execution of key campaigns and digital marketing initiatives. The Marketing Specialist is a highly visible position who must be able to quickly learn many aspects of the business while using their Marketing acumen to provide value to projects both internal and external. Roleand Responsibilities: Marketing & Brand Strategy Build, schedule, and optimize email marketing campaigns. Work with our sales team on development and implementation of account-based marketing campaigns. Develop, implement, execute and monitor a brand strategy for the many entities within the WorldLink ecosystem, while ensuring that their respective value proposition ties together to advance WorldLink’s mission. Brand strategy will include: Establishing and ensuring brand guideline compliance. Designing templates for market-facing collateral. Articulating and executing brand vision. Messaging WorldLink’s value proposition to audiences inside and outside of the firm. Planning and execution of all communications and media actions on all channels, including online social media and Maestra platforms. Assist in the launch of products and services and the pursuit of new business opportunities. Creating and managing promotional collateral to establish and maintain product branding. Conduct competitor and customer insights analysis. Assess and provide recommendations to improve WorldLink’s positioning in the market. Positioning external collateral to ensure consistent branding and the messaging of WorldLink’s value proposition. Content Development Support our sales team to help build compelling marketing collateral. Provide written content (copywriting) and work with stakeholders to develop original content to advance the brand and marketability of the company. Work across internal teams to align messaging for our Newsletters. Ensure creative marketing materials undergo regular review and adhere to brand guidelines. Website Oversee the maintenance of the WorldLink website to develop new content, improve website user experience, and analyze website analytics to improve efficiency. Research Perform market analysis and research to support the WorldLink sales team initiatives. Required Experience and Education: 5-7 years of experience in a Marketing related field. Minimum of 2 years of B2B Marketing related experience. Bachelor’s Degree is required – Business, Marketing, or a related field is preferred. Background in a technology field is preferred. Expertise using the latest Marketing Automation Platforms and ability to develop lead generation and brand awareness campaigns within these platforms. Functional knowledge website development to make website updates and deliver other web-based projects. Basic understanding of the latest CRM tools (Salesforce, etc.) Necessary Skills and Attributes: Self-motivated individual with the ability to thrive in a team-based or independent environment. Detail-oriented with strong organization skills. Ability to work in a fast-paced environment. Limited supervision and the exercise of discretion. Advanced writing and communication skills to develop thought leadership content and create verbiage across WorldLink’s digital footprint. Proficiency with Microsoft Office Suite (Word, PowerPoint, Excel, etc.) and strong presentation skills to convey information to people inside and outside of the company. Strong relationship management skills to understand the needs of other departments and work with them to produce a viable result. Capable of sourcing internal and external data for analysis on company SWOT and positioning. Have a can-do attitude and ability to prioritize and complete multiple tasks with a high degree of accuracy while meeting tight deadlines. Physical Demands: Thephysical demands described here are representative ofthose that must be met by employees tosuccessfully perform the essential functions of thisjob. Reasonable accommodations may be made to enableindividuals with disabilities to perform the essentialfunctions. Whileperforming the duties of this job, the contract employee isoccasionally required to stand, clean, crawl, kneel, sit,sort, hold, squat, stoop, stand, twist the body, walk, usehands to finger, handle, or feel objects, tools orcontrols, reach with hands and arms, climb stairs or laddersand scaffolding, talk or hear, and lift up to 20 pounds.Specific vision abilities required by the job includeability to distinguish the nature of objects by using theeye. Operate a computer keyboard and view a video displayterminal between 50% - 95% of work time, including prolongedperiods of time. Requires considerable (90%+) work utilizinghigh visual acuity/detail, numeric/character distinction, andmoderate hand/finger dexterity. Performswork under time schedules and stress which are normallyperiodic or cyclical, including time sensitive deadlines,intellectual challenge, some language barriers, and projectmanagement deadlines. May require working additional timebeyond normal schedule and periodic travel. WHATwe’ll bring: Duringyour interview process, our team can fill you in on all thedetails of our industry-competitive benefits and careerdevelopment opportunities. A few highlightsinclude: MedicalPlans Vision Plan Short-TermDisability Long-Term Disability Critical Illness/ Accident/ Hospital Indemnity/ IdentityTheft Protection 401(k) WHATyou should know: Oursuccess begins and ends with our people. We embracediverse perspectives and value unique humanexperiences. WorldLink is an Equal EmploymentOpportunity and Affirmentive Action employer. All employmentat WorldLink is decided on the basis ofqualifications, merit, and business need. We endeavorto continue our footprint as a diverse organization byhighlighting opportunities for all people. WorldLinkconsiders applicants for all positions without regard torace, color, religion or belief, sex, (including pregnancy andgender identity), age, national origin, political affiliation,citizenship status, marital status, military/veteran status,genetic information, sexual orientation, gender identity,physical or mental disability or any other characteristicprotected by applicable laws. People with disabilities who needassistance with any part of the application process shouldcontact us. Thisjob description is designed to cover the main responsibilitiesand duties of the role but is not designed to be a acomprehensive list of all. #J-18808-Ljbffr Worldlink