Analyst, SEM

Elevate Healthcare Marketing: Paid Search Specialist

Are you a data-driven Paid Search professional with a passion for optimizing digital campaigns and making a real impact in the healthcare industry? Do you thrive in a fast-paced environment where innovation and continuous learning are celebrated? If so, we want you to join our dynamic team! We are a leading healthcare media agency dedicated to transforming how brands connect with their audiences. We're looking for an enthusiastic and analytical individual to manage and optimize our clients' paid search campaigns, ensuring exceptional performance and driving measurable results.

What You'll Do:

As an Analyst, SEM, you'll be at the forefront of campaign performance, working across a diverse portfolio of clients. Your responsibilities will include:

• Campaign Mastery: Own the overall management and optimization of client accounts, ensuring campaigns consistently meet or exceed delivery, reach, and performance goals.
• Tech Savvy: Develop deep expertise in leading ad technology platforms like Google Search Ads 360, as well as our proprietary internal technology and data platforms.
• Strategic Growth: Conduct thorough keyword research, develop campaign structures, and craft compelling ad copy for SEM initiatives. You'll also analyze performance data to identify opportunities for increased ROI.
• Collaborative Impact: Work hand-in-hand with our SEM team, account management, media services, and analytics experts to oversee paid search, video, and contextual marketing campaigns.
• Testing & Innovation: Partner with analytics to design and execute A/B landing page and creative ad tests, using insights to propose product enhancements. You'll also write and edit ad copy specifically for testing purposes.
• Execution Excellence: Build bulksheets, create tracking URLs, and meticulously launch campaigns. You'll manage budget allocation, troubleshoot technical issues, and implement advanced bidding strategies and automated rules within tools like Google Search Ads 360.
• Competitive Edge: Conduct regular competitive research analysis to keep our campaigns ahead of the curve.
• Continuous Learning: Stay current with new tools, ad formats, trends, and best practices in Search and Emerging Media. You'll share insights with the team and contribute to improving our technology stack and operational effectiveness.
• Healthcare Compliance: Create, format, and update Med Legal submission documents for assigned accounts (experience in the pharmaceutical vertical is a plus!).

What You'll Bring:

• Experience: 1-3 years of hands-on experience managing paid search accounts.
• Analytical Prowess: Strong web analytics background with outstanding analytical and problem-solving skills.
• Technical Skills: Proficiency in Excel, including the ability to create pivot tables and perform V-lookups.
• Platform Knowledge: Familiarity with Web Analytics software such as Adobe Omniture and Google Analytics, alongside bid management tools like Search Ads 360.
• Education: Bachelor's Degree or equivalent, preferably in marketing, business, or any quantitative or analytical related field.
• Passion: A demonstrable passion for learning new technologies and a strong desire to work in a fast-growing healthcare media agency.
• Bonus Points:
• Google & Microsoft certifications
• Experience with contextual, video, and/or programmatic advertising
• Experience in the pharmaceutical vertical

Why Join Us?

You'll be part of a forward-thinking team that values collaboration, innovation, and continuous improvement. We offer an exciting opportunity to grow your expertise, work with cutting-edge technology, and contribute to meaningful campaigns in the vital healthcare sector. If you're ready to take your paid search career to the next level, we encourage you to apply! The base salary for this position at the time of this posting may range from $40,000 to $75,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.