Referral & Advocacy Growth Lead

A client with Kforce is seeking a Referral & Advocacy Growth Lead to join their team in Mountain View, CA. This client serves millions of customers every year. Our opportunity is to turn more of those customers into a powerful source of organic growth. Summary: We're looking for a Referral & Advocacy Growth Lead to build that engine. You'll own the client's referral programs end-to-end - finding the right customers to ask, creating reasons worth sharing, identifying the moments when advocacy is most likely to happen, removing friction from the experience, and continuously improving the economics of the channel. Duties:

• Grow referral as an acquisition channel
• Own the strategy, roadmap, execution, and performance of Refer a Friend and Refer an Expert
• Own the referral funnel end-to-end, from identifying likely advocates through sharing and referred-customer conversion
• Personalize referral propositions, messaging, incentives, and timing across the client's DIY, Assisted, and Full Service customers
• Simplify the referral experience across product, web, mobile, email, and other relevant surfaces
• Deepen Refer an Expert by embedding advocacy into the natural high points of the customer-expert relationship
• Build an always-on referral engine
• Identify the behaviors, lifecycle moments, and customer signals that indicate when someone is most likely to advocate
• Create referral concepts people genuinely want to participate in - from propositions and incentives to digital or real-world experiences
• Build a continuous experimentation roadmap across audience, proposition, incentive, creative, channel, placement, and timing
• Take experiments end-to-end: hypothesis, build, launch, analysis, and iteration
• 7+ years of experience in consumer growth, lifecycle marketing, product marketing, referral/advocacy, or a related discipline, with meaningful hands-on ownership of referral or customer-led growth
• Experience owning a growth program end-to-end - from strategy and creative development through experimentation, measurement, and optimization
• Deep understanding of referral mechanics, including incentive design, conversion funnels, lifecycle triggers, and fraud prevention
• Strong creative and analytical instincts: you can originate a compelling referral concept, get it into market, interpret the results, and determine what to do next
• Experience partnering deeply with Product teams to build customer-facing growth experiences
• An entrepreneurial operating style: comfortable taking an ambiguous mandate, moving quickly, and navigating a large, matrixed organization to get things done

Nice to have:

• Experience with expert- or advisor-mediated referrals, cross-brand referral ecosystems, consumer financial products, or building a referral/growth capability
• AI fluency: You use AI and modern tools as part of how you work - accelerating research, analysis, experimentation, creative development, and reporting

This is a net-new, highly entrepreneurial role with significant ownership. You'll work hands-on - developing concepts, launching pilots, analyzing results, and partnering with Product to turn what works into scalable programs. The mandate is simple: build, prove, then scale.