Marketing Automation Manager
Temporary
Kforce has a client that is seeking a Marketing Automation Manager in Miami, FL (Florida). Responsibilities: Journey Builder & Lifecycle Automation: * Build, manage, and optimize customer journeys within Salesforce Marketing Cloud Journey Builder:
- Configure and maintain entry criteria, decision splits, wait steps, and exit conditions
- Monitor and audit active journeys to ensure data accuracy, deliverability, and performance
- Create and maintain audience segments using Data Extensions and SQL queries
- Access, analyze, and operationalize data within Databricks or similar data platforms
- Collaborate with data teams on data structures, segmentation logic, and best practices
- Develop and maintain AMPscript for personalization, conditional content, and data lookups
- Implement dynamic content strategies to support targeted communications at scale
- Maintain and troubleshoot integrations between Salesforce Marketing Cloud, Salesforce CRM, and data platforms
- Identify and escalate data issues while documenting integration processes and dependencies
- Follow established QA, testing, and deployment procedures
- Maintain detailed documentation of processes and configurations
- Communicate risks, issues, and project updates in a timely manner
- 3-5 years of experience in marketing automation, CRM operations, or email marketing technology
- Strong hands-on experience with Salesforce Marketing Cloud, including: Journey Builder; Automation Studio; Content Builder; Data Extensions
- Experience working with Databricks or a comparable data platform
- Strong AMPscript experience, including troubleshooting and dynamic content development
- Experience supporting CRM integrations and marketing data workflows; Familiarity with Salesforce CRM is preferred
- Advanced SQL skills with the ability to build audience segments and manage large datasets
- Highly detail-oriented with a strong sense of accountability and ownership
- Ability to collaborate effectively with business, marketing, and technical teams
- Marketing automation strategy and execution
- Lifecycle marketing programs
- CRM data management
- SQL and data analysis
- Salesforce Marketing Cloud administration
- Cross-functional collaboration
- Process documentation and quality assurance
Vacancy posted 2 days ago
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