SR MANAGER BRAND & CATEGORY MARKETING

Sr Manager, Brand & Category Marketing

At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling and distributing professional beauty supplies across 11 countries through our Sally Beauty and Beauty Systems Group businesses. Sally Beauty offers products for hair color, hair care, nails, and skin care to retail customers looking for salon-quality products at a value price. Beauty Systems Group, branded as Cosmo Prof or Armstrong McCall stores, along with its direct sales consultants, sell professionally branded products intended for use and resale by salons to retail consumers.

The Sr Manager, Brand & Category Marketing is a seasoned marketing strategist responsible for the development and implementation of go-to-marketing planning for Sally Beauty as a retailer and its brands, inclusive of data and customer insights backed multi-channel campaigns driving business goals and priorities.

This leader will unite multiple departments across a matrixed organization to develop and plan integrated campaigns across Sally Beauty's US and Canada stores and digital channels (ecommerce, social media, paid media, app, SMS, email, loyalty). This individual is responsible for collaborating and liaising with merchandising, product development, and marketing operations to ensure brand priorities, the promotional calendar, and launches are all supported along with Sally Beauty's brand pillars: community, curation, expertise, and accessibility. This role is responsible for leading a comprehensive and collaborative go-to-market process to drive new customer acquisition, omni-channel traffic and revenue while maintaining operational efficiency.

This role reports to the Director of Brand Strategy & Communications and manages a team of direct reports. This position is hybrid working in office Monday-Wednesday at Sally Beauty's Legacy West Office (Plano, Texas).

Strategic Category Marketing Ownership

• Marketing liaison and strategic partner to merchandising to build annual, category specific marketing campaigns to drive financial and market share targets inclusive of promotional calendar and brand/ category priorities.
• Develop campaigns that lead with differentiators while ensuring cohesive cross-channel messaging and adhering to planning cycles.
• Collaborate with a data/ results-oriented mindset while remaining agile in the everchanging retail landscape.

Go-To-Market Campaign Execution and Ownership

• Oversee go-to-market (GTM) process and materials for the organization, under the leadership and guidance of Director of Brand Strategy & Communications.
• Lead collaborative planning with channels and merchandising teams using data and customer insights to inform strategy while maintaining a "test and learn" mentality.
• Owner of master marketing calendar for Sally Beauty with direct oversight to management, accuracy, and execution by team members.
• Lead competitive marketing analysis and point-of-view for Sally Beauty within ownable categories during every planning cycle.
• Partner directly with Customer Analytics and Merchandising on inputs and opportunities against targets during strategy development and during hindsight process.
• Prepare all materials for senior leadership team reviews with input and support from partners and direct reports.
• Partner with creative and channels to ensure a seamless execution of the approved go-to-market strategy.
• Lead and mentor direct reports for detailed planning and insights.

Brand Strategy Execution

• Partner with marketing leadership to execute brand campaign and platform positioning.
• Guide and direct channels and direct reports to integrate brand campaign through all customer touchpoints.
• Validate and manage brand positioning with marketing leadership as customer need states evolve.
• Drive strategic initiatives with direct reports for execution excellence.

Vendor Marketing Leadership

• Oversee all co-op and vendor funded programming driving mutual growth towards Company priorities in an organized, communicative, and proactive manner.
• Lead meetings with external vendors on behalf of marketing.
• Build relationships and align marketing plans across vendors and Sally Beauty as a retailer.
• High visibility role requiring professionalism, strong communication skills, and in the moment problem-solving.

Knowledge/ Skills

• Bachelor's degree required, preferably in Communications, Marketing, Advertising or a similar function
• 7+ Years in Brand, Consumer, Channel, and/or Integrated Marketing, at a matrixed organization
• Prior experience in Retail, Beauty, Consumer Packaged Goods, Fashion, Lifestyle required
• Prior experience leading go-to-market planning and marketing campaign development required
• Beauty industry acumen and interest
• Experience mentoring and developing direct reports
• Data-oriented mindset
• Experience with SaaS software for marketing planning preferred

Competencies/ Attributes

• High professionalism- must represent the Company well externally
• Ability to multitask in a fast past retail environment
• Ability to perform high quality work under pressure
• Self-starter/ problem solver with drive to deliver
• Strong attention to detail
• Strong communication skills
• Team collaborator with a positive attitude
• Resourceful and adaptable
• High energy with a sense of urgency
• Results oriented

Location: Hybrid | Monday, Tuesday, Wednesday at the Sally Beauty Support Center, Legacy West (Plano, TX); Remote Thursday and Friday

The typical working environment is in the support center office, and the work is sedentary. Typically, the associate may sit comfortably to do the job. However, some tasks and activities may be walking, standing, bending, carrying light items such as papers, files, books, and small parts, driving an automobile to a store location, etc. These activities are not frequent and do not require significant physical demands to perform the work.

While involving everyday risks or discomforts, the work environment is designed with standard safety precautions. These precautions, typical of offices, meeting and training rooms, retail stores, residences, or commercial vehicles, include using safe work practices with office equipment, avoiding trips and falls, observing fire regulations and traffic signals, etc. The work area is adequately lighted, heated, and ventilated, ensuring the safety and comfort of our associates.

Benefits:

We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of SBH may take advantage of our in house salon with complementary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!