Digital Marketing Manager - Paid Media

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One. Job Description Position Overview Are you excited about the latest trends in digital marketing and ready to help shape the future of paid media at U.S. Bank? We’re looking for a Digital Marketing Coordinator to join our dynamic credit card marketing team. In this role, you’ll focus on cross -channel campaign execution, AI -powered optimization, and audience -first strategies to help grow our brand and drive results. This position is ideal for early - career marketing professionals eager to build hands -on experience in a fast -moving, collaborative environment. Key Responsibilities Support the planning, launch, and management of digital paid media campaigns across a variety of channels, including search, social, display, video, and emerging platforms. Leverage AI-driven tools and data analytics to monitor campaign performance, optimize targeting, and enhance audience segmentation for improved results. Demonstrate initiative and creativity by proactively identifying opportunities for campaign improvement and bringing new ideas to the team. Collaborate closely with internal teams and agency partners to ensure campaigns are integrated, on-brand, and aligned with overall marketing goals. Assist with campaign reporting, analyze key metrics, and share insights to inform future strategies. Stay current on digital marketing trends, tools, and best practices, bringing fresh ideas to the team. Work with stakeholders to ensure all campaigns meet compliance and regulatory standards. Contribute to budget tracking and help coordinate campaign assets and timelines. Support influencer marketing campaigns by coordinating and executing plans to promote U.S. Bank products Apply creative thinking to campaign strategies and content development, helping the team stand out in a competitive market. Basic Qualifications - Bachelor's degree, or equivalent work experience - Four to six years of experience in marketing or related field Preferred Skills/Experience - 2+ years of experience in digital marketing, paid media, or a related field (internships and project work count!). - Familiarity with digital advertising platforms (e.g., Google Ads, Facebook Business Manager, or similar). - Hands-on experience using analytics tools to interpret campaign data. - Strong teamwork and communication skills; comfortable working in a collaborative, cross functional setting. - Organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment. - Adaptability and a growth mindset—eager to learn, open to feedback, and ready to take on new challenges. - Basic understanding of regulatory and compliance considerations in digital marketing - Thorough knowledge of marketing and sales strategies - Excellent verbal and written communication skills - Advanced knowledge of advertising/promotion and new business development - Strong analytical and research skills If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants. Benefits: Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following: Healthcare (medical, dental, vision) Basic term and optional term life insurance Short-term and long-term disability Pregnancy disability and parental leave 401(k) and employer-funded retirement plan Paid vacation (from two to five weeks depending on salary grade and tenure) Up to 11 paid holiday opportunities Adoption assistance Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law Review our full benefits available by employment status here. U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law. E-Verify U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program. The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $81,515.00 - $95,900.00 U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures. Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies. Posting may be closed earlier due to high volume of applicants. At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.