Architectural Sales Senior Manager
TruTalent Inc.
About the Company
We are a modern American wood manufacturer, distributor, and technology company connecting and modernizing the wood economy. We work with architects, builders, and leading brands across the built environment. Our work has been recognized by TIME's Best Inventions and Fast Company's Innovation by Design Awards.
Technology helps us match supply to demand across a fragmented industry. The American hardwood industry has lost more than half its sawmills in the last two decades. Quality trees go to waste, and the United States imports more lumber than it produces, despite having the domestic capacity to meet nearly all our needs.
We believe local relationships and national scale-and meaningful materials and modern efficiency-do not have to be tradeoffs. We're building the infrastructure to make the wood economy more local, efficient, and built to last.
About the Role
Northern California is an open territory with a strong dealer network and growing inbound demand. You'll be the first architectural sales representative in the state, helping determine which firms and projects we pursue and how we build our presence in the architecture and design community. What you establish here will help shape our approach in future markets.
Your goal is to get our products specified. For interiors, that includes salvaged hardwood paneling, slat ceilings, millwork, and flooring with documented sourcing and a carbon story that California architects can share with clients. For exteriors, you'll represent thermally modified, fire-compliant wood for siding, soffits, and decking-a stable, domestically sourced alternative to tropical hardwood and cedar.
Our products are used in hospitality, multifamily, higher education, healthcare, corporate interiors, and high-end residential projects. If you've built a career getting ceilings, surfaces, tile, or building-envelope products specified in these markets, you'll bring valuable experience. Wood knowledge is helpful, but not required; we'll teach you the product.
You'll start with a full sample library, product deck, accredited CEU course, HubSpot CRM, support from a central inbound team, and an established California dealer network. You'll work closely with the VP of Sales, who is based in San Francisco and will sell alongside you.
What You'll Do
- Build and manage a portfolio of Bay Area architecture and design firms in our target markets. Identify the people who influence material choices and maintain regular contact with them.
- Get our products into the basis of design during schematic design and design development for both interior and exterior scopes. Record each specification in HubSpot, including the project, firm, product, and expected purchase-order date.
- Protect specifications through value engineering. Work with general contractors, millwork subcontractors, and siding installers to keep our products on the project.
- Deliver CEU presentations and lunch-and-learns, and maintain samples in the materials libraries that matter. You'll schedule and present the sessions and manage the sample materials.
- Partner with California dealers to make sure specified products move through the right channel. You'll generate demand with specifiers, coordinate with dealers, and stay involved through purchase order.
- Manage pipeline coverage, report progress weekly, and share what you're learning about the market.
- Handle direct accounts and residential referrals from inbound leads and your own network. Smaller quotes will be managed by inside sales; you'll own larger opportunities.
- Work with the VP of Sales to develop and update the architectural sales playbook, including target firms, products, project phases, and effective sales approaches.
- Skills and Experience
- Five or more years of experience selling specified building products to architects and designers in Northern California. Relevant categories include ceilings, acoustic and wall systems, surfaces, tile and stone, flooring, cladding, building envelope, glass, and architectural millwork. Showroom or design-consulting experience counts when it includes direct work with specifiers.
- Current working relationships with Bay Area architecture and design firms. Be prepared to discuss the firms and contacts you know.
- Experience personally holding specifications through value engineering. Be ready to share project examples and explain how you protected the specification.
- Understanding of materials libraries, specification sections, and submittal approvals.
- Comfort selling through dealers and distributors as well as directly to customers.
- Patience and discipline for long sales cycles. Commercial projects can take 12 24 months from first conversation to purchase order, so you'll need to build future pipeline while progressing current opportunities.
- A track record you can demonstrate through named projects, firms, and examples of why customers chose to work with you.
- Daily working knowledge of HubSpot or an equivalent CRM.
Role Details
Reports to : Vice President of Sales
Equity : Stock options
Target start date: January 5, 2027; an earlier start date of December 1, 2026 may be possible for the right candidate
Location : San Francisco Bay Area. This is a field-based role, with three to four days per week spent visiting architecture firms, materials libraries, dealers, and job sites. The rest of the time is home-based, with regular in-person working sessions with the executive team in San Francisco. Candidates must live in the Bay Area.
Territory and travel: Bay Area and Northern California. Overnight travel is occasional and generally for facility visits or team training.
Benefits and Perks
- Stock options
- Unlimited paid time off and a flexible schedule
- 401(k) matching
- Comprehensive medical, dental, and vision insurance
- A collaborative, diverse, and climate-mission-driven team
- The opportunity to help shape a growing company
- Volunteer tree-planting days
$120k - $135k
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